THE COMPANY:

 JUUL was founded by former smokers, James and Adam, with the goal of improving the lives of the one billion adult smokers. We envision a world where fewer people use cigarettes, and where people who smoke cigarettes have the tools to reduce or eliminate their consumption entirely, should they so desire.

JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based vapor product. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC.

JUUL Labs is disrupting one of the world’s largest and oldest industries.

We’re an exceptional team with backgrounds in technology, healthcare, CPG and biotech, and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, software developers, product managers, marketers, sales professionals, supply chain experts, customer service and business professionals. 

ROLE & RESPONSIBILITIES:

The Product Marketing Manager, Consumables is passionate about applying consumer insights, marketing expertise and operational knowledge to cross-functionally drive excellent communications and go-to-market planning and execution of the consumables portfolio with marketing, creative and product management teams at headquarters, in collaboration with international teams.

The Product Marketing Manager is responsible for shaping consumables product positioning and developing messaging at a global, regional and local level when applicable.

  • Be an expert on the consumer to inform product messaging, brand differentiation, marketing content, and sales tools and communications
  • Manage the execution of product marketing consumables portfolio strategies that grow JUUL’s global, regional and local market share, brand reputation and improve consumer experience around the world
  • Manage external-facing product messaging, positioning and asset packs for global and international initiatives
  • Drive consumables go-to-market plans in collaboration with cross-functional and international teams, informed by research and consumer insights
  • Support with the launch of products in partnership with Product Management, Global/International/Regional Marketing, Commercial, Digital and Customer Success teams to execute successfully
  • Implement through to performance analysis, including identifying and tracking benchmarks and key performance indicators
  • Collaborate cross-functionally on project timelines with regard to global and international product launch calendars 
  • Represent the consumer and in-market brand purpose throughout cross-functional projects
  • Ensure Product Marketing initiatives and communications are consistent with strategy and international needs, including the value proposition of the products and communicating it to internal and external teams
  • Develop Sales, Customer Service and Marketing tools that support the marketing of products at a global, regional and local level, including creating content, assets, and tools such as sales presentations, ROI tools, pitch decks, demos, competitive briefs, and other materials
  • Anticipate bottlenecks and come up with solutions to solve and eliminate before they happen
  • Measure and report performance of product marketing initiatives, gain insight and assess against goals - report back out internally

 

PERSONAL AND PROFESSIONAL QUALIFICATIONS:

  • 4+ years B2C marketing experience, with minimum 2+ years in a product marketing management role at a CPG or consumables company distributed in retail channels.
  • Have developed the positioning and messaging for products that serve multiple use cases and personas, including for new markets.
  • Experience marketing to B2C e-commerce and retail channels (c-store, chains, big box, lifestyle retail, etc.)
  • Excellent understanding of the full marketing mix
  • Experience building and driving GTM plans across a breadth of traditional and non-traditional marketing strategies (content, retail, digital, traditional media, etc.)
  • Experience with PR/external comms and internal comms is a plus
  • Display drive for results and leaderships skills
  • Expert at creating visually compelling, engaging presentations that distill complicated concepts into succinct stories
  • Experience in identifying target audiences and devising global and international campaigns that engage, inform and motivate
  • Proven ability to execute on marketing strategies and effectively communicate recommendations that respond to global and international needs
  • Strong analytical skills and data-driven thinking, including experience working with research
  • Advanced communication and interpersonal skills
  • Up-to-date with the latest global and international trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language

 

 

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at JUUL Labs are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.