JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based e-cigarette. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.


We’re an exceptional team with backgrounds in technology, healthcare and biotech, and we’re growing rapidly to deliver on our mission.  We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals.





  • Develop, build, implement and the trade and channel marketing strategy in partnership with the trade and distributors as part of the JUUL marketing team and in very close collaboration with the sales team
  • Develop field marketing process and plans, including management of third party field marketing/ support agencies
  • Lead and execute JUUL’s German trade fair presence including organizing yearly schedule, booking of slots, and adaption/development of the physical tools used at fairs and events
  • Lead and oversee adaption/transcreation of global POS creative for the German market
  • Create innovative new tactics for retail partners including promotions, trade/ retailer engagement programs and other incentives to drive retailer share of mind and voice
  • Work with internal and external partners on the development and delivery of sales and trade marketing assets to support sales initiatives, sales force tools (presentations, sales sheets, promotional/program guides, display units, shop-in-shop concepts and other collateral), trade programs, PoS collateral as well as retailer engagement collateral
  • Align and work through approval processes to fulfil JUUL Global Branding and compliance standards
  • Develop swag and training programs for JUUL salesforce as well as “ambassadors” in close collaboration with the JUUL German Head of Ambassadors
  • Develop, implement, and monitor store-check and mystery shopping programs with appropriate agencies
  • Develop and execute plans for engagement with the trade press
  • Adapt, complement and improve existing international JUUL sell-in, POS, and sell-out materials
  • Assist in development and execution of trade marketing tactics including product launch, activation, events



  • Communicate all programs, developments and post-promotion analysis on a regular basis to the team
  • Ensure each initiative has clear metrics and is achieving appropriate return on investment in line with overall objectives
  • Deliver regular reporting of results against metrics, with proposals for improvements
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Complete competitor benchmarking for similar activities and report regularly to key stakeholders





  • Required skills:
    • Ideally 5+ years of experience in Trade Marketing
    • Understand retail, passionate about trade and channel marketing
    • Ability to handle multiple campaigns simultaneously with excellent project management and personal organizational skills and high attention to detail
    • Self-starter and self-driven - effective working independently but with many stakeholders and ability to work in fast-paced, deadline-driven environments
    • Work cross-functionally within a medium-sized, flexible organization, be comfortable with rapidly changing diverse needs and projects
    • Creativity, ability to develop creative initiatives that resonates with the target audience to achieve campaign goals
    • Problem solving and analytical skills, ability to leverage quantitative analysis to drive insights & findings
    • Test-and-learn mindset
    • Fluent in German and English


  • Desirable skills:
    • Experience working regulated or highly regulated industries
    • University degree




  • A place to grow your career. We’ll help you set big goals - and exceed them
  • Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits and discounts on JUUL products

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