Who we are

Big or small, all teams deserve the best. Justworks is leveling the playing field for growing businesses with access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place. With our simple platform and exceptional customer service, we are taking the busyness out of running a business and helping more teams achieve their potential.

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

The job

The Content Marketing & Optimization Associate is equal parts storyteller, metrics-maven, project manager, and experimentation junkie. You will develop and execute creative content marketing campaigns that drive brand awareness and fuel qualified lead generation, as well as support the ongoing optimization of our website and content channels (including Justworks’ blog and YouTube presence). If you have a knack for working cross-functionally, juggling multiple projects with grace, and a passion for diving into the data to surface insights no one else has seen, this is the role for you.

What you'll do

  • Lead SEO strategy and implementation
  • Lead backlink acquisition efforts to help grow relevant, non-search organic referral traffic
  • Develop and execute creative content marketing campaigns, working across design, social, and editorial teams as needed
  • Craft nurture campaign content geared toward various audiences (e.g. leads and prospects who have taken X action)
  • Lead the growth of our Youtube channel subscriber base,  as well as increase overall viewership of video content through optimization and evangelism for best practices
  • Drive net new value by optimizing and redistributing existing content, including video, blog posts, research reports, ebooks, and case studies
  • Partner with the editorial team to maximize ROI of new content by weaving SEO and down-funnel conversion insights into our editorial planning process
  • Manage key website projects (including the launch of an entirely new content platform), cross-functionally with our web development team, designers, and internal stakeholders
  • Lead website experimentation initiatives with an eye to implementing changes that drive top-of-funnel lead generation and down-funnel business performance
  • Own reporting on website, content, and organic channel performance, with a mandate to surface insights to the broader team
  • Manage and maintain Justworks’ online reputation via community review platforms (G2, Capterra, Google Reviews, etc.)

Who you are

  • 3+ years of experience with content marketing at an agency or in-house team at a notable B2B brand or tech company
  • Demonstrated experience with SEO, website management, best practices, and analytics
  • Fast learner who quickly retains information and has extreme attention to detail
  • Excellent communicator (verbal and written) with project management experience
  • Independent self-starter, comfortable in a fast-paced environment
  • Working knowledge of HTML/CSS is a plus
  • AMA certification or other credentials in Content Marketing is a plus
  • Bachelor’s degree in Marketing, Communications, or a related field required

Please provide a resume and cover letter.

 

Visa sponsorship for this role is currently not available.

Diversity at Justworks

Justworks’ vision is for all identities, backgrounds and expressions to be represented in the workplace. We're building the foundation for long-term success and intend to cultivate a safe, collaborative and inclusive space and company culture.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.  

Apply for this Job

* Required

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Justworks are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.