We’re thrilled to announce Handshake’s $80M Series E funding round. From the start, we’ve made it our mission to break down barriers and create equitable access to great jobs. We’re expanding our mission to build a platform students love, that helps early talent of all backgrounds receive access to opportunities – no matter who they know or where they go to school. 

Handshake is the number one site for college students to find a job. Today, the Handshake community includes 18 million students and young alumni at over 1,000 colleges and universities. We connect up-and-coming talent across all 50 states with nearly 500,000 employers recruiting on Handshake — from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more. Handshake is democratizing opportunity and ensuring college students have the support they need to find a great job and kick-off a meaningful career.

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.

Your Impact:

Handshake is hiring a Head of Student Content and Brand Marketing reporting to VP of Marketing on the Student Marketing Team. In this role you will drive the development of engaging and breakthrough brand campaigns that resonate with our college student audience, engaging the millions of students using Handshake to explore careers, meet employers, find opportunities, and land great jobs that lead to a meaningful career. You’ll bring the Handshake brand to life and make Handshake an essential—and great—part of a student’s early career.

In this role you’ll create the content and channel strategy to ensure Handshake stays top-of-mind for students as they explore careers and find jobs. You’ll develop creative campaigns with our brand design team and copywriters to bring Handshake to life. You’ll deeply understand what motivates college students and young alumni in their career search and develop clear, approachable content that connects with culture, speaks to trends, and boosts the Handshake brand in creative and unexpected ways. You’ll partner with product to drive our SEO content roadmap. You’ll experiment with media to see what captures attention and builds affinity, whether it’s social, video, articles, events, stories, podcasts, or other new channels and platforms. You’ll also have the chance to build and grow a team of committed, creative, mission-driven marketers within the student marketing team!

Your Role:

Use deep understanding of the student experience, preference, and profile to lead Handshake’s brand perception through the development of campaigns, content and brand partnerships.

  • Develop seasonal, multi-channel brand campaigns in partnership with design, copywriting, lifecycle and product marketing teams

  • Bring Handshake’s brand to life for students through content various media and our owned channels, including social and email

  • Leverage user insights to test and develop a point of view on the effectiveness of new/emerging online communities/channels

  • Explore influencer and other potential partnerships that help elevate the brand and connect with students in a unique and ownable way

Own and direct Handshake’s content marketing and social media strategy.

  • Translate company objectives into a content and social marketing strategy, and manage the content creation process

  • Empower, manage, and develop a high performing creative team to write, produce and edit content across mediums (blog/long-form editorial, video, social, email, etc)

  • Ensure consistency in brand voice and alignment with overall brand strategy across channels

  • Own and optimize an integrated content and brand marketing calendar to inspire and engage students throughout the year

Complement other marketing efforts to drive new student sign-ups and engagement 

  • Work cross-functionally to drive SEO ranking through content roadmap

  • Partner with the lifecycle team to ensure product-driven campaigns are on brand and on voice

  • Cultivate a network of content sources within and external to Handshake (UGC, etc)

  • Own reporting, defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives

Your Experience:

  • Considerable experience leading social and content strategy + teams

  • Experience driving a brand identity and experience across channels

  • Expertise using content marketing tools and platforms: CMS; social media management/listening

  • Experience creating many types of content

  • Able to measure, understand, and communicate the impact of content and social efforts

  • Exceptional communication, presentation, and interpersonal skills 

  • Ability to thrive in a fast-paced environment

  • Strong project and team management skills; drive from insight to ideation to execution

Bonus Areas of Expertise: 

  • Expertise engaging college students or Gen Z 

  • Prior experience at a consumer technology, e-commerce or edtech company


  • Stock: Ownership in a fast-growing company.
  • 401k: We care about your ability to save for your future.
  • Family Focus: Parental leave and flexibility for families.
  • Time Off: Flexible vacation policy to encourage people to get out and see the world.
  • Healthcare: World-class medical, dental, and vision policies.
  • Goodies: Whatever hardware and software you need to get the job done.
  • Team Fun: Regularly scheduled events, sports, game nights, book clubs.
  • Learning: Learning & Development opportunities for you to grow your skills and career.
  • Great team: Working with fun, hardworking, nice people who are committed to making a difference!
  • ...And much more!

We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives.

Interested in what Handshake’s San Francisco HQ is like when we’re together? Check out this video: 

Just browsing or not ready to apply? Keep in touch with us!


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