Our mission is to democratize opportunity for students everywhere. We believe that every student should have an equal opportunity to build a meaningful career regardless of where they go to school, what they major in, or who they know. The Handshake community includes 14 million students and young alumni at more than 700 universities. We connect talent from across all 50 states with over 300,000 employers recruiting on Handshake - from every Fortune 500 company to thousands of local mom and pop shops, nonprofits, startups, and more.

We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups strongly encouraged to apply.

If you are not sure that you’re 100% qualified, but up for the challenge - we want you to apply.

Your Impact

Handshake is hiring a Product Marketing Manager for our fast-growing employer business unit. You'll be responsible for bringing the potential of Handshake’s unique platform to life for the 300,000 employers on our platform. This is a pivotal time in the growth of our business, as we scale our enterprise offering and create the category of proactive, data-driven recruiting for entry level (college) talent.  Leading employers have built long-term competitive advantage through strong entry-level recruiting over decades (think banks, consulting firms, and iconic brands)... now all employers can create a leadership pipeline by working smarter on a truly connected platform. You’ll get to package, define, and communicate this opportunity to the world.

You’ll be building on the strong product-market fit and business momentum to establish a comprehensive program of your design: covering all facets of product marketing from market strategy and segmentation, to competitive analysis, to product launches and messaging delivery. You’ll work alongside our newly established Demand Generation team to inspire every leading employer to rethink how they approach entry-level recruiting on Handshake. You’ll be part of a close-knit cross functional team including demand generation, marketing operations, sales, product management, customer success, insights and events - together building a truly game-changing SaaS platform.

Your Role

  • Segmentation and persona definition: Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage. Partner closely with relevant teams to ensure segments are validated and applicable in practice.
  • Market intelligence: Own research programs and identify priority actions to ensure we maintain competitive positioning and differentiation as we pioneer a category.
  • Roadmap development: Partner closely with product management to ensure customer needs and insights are central to roadmap development.
  • Launch management: Ensure every product release creates value for customers, prospects, and is differentiated in the marketplace. Lead development of internal and external communications for new products to ensure clear understanding of benefits. Manage all key stakeholders and the launch timeline for seamless launch.
  • Messaging: Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns.
  • Pricing & packaging: Drive our enterprise pricing strategy, including tiers, architecture, modules, and communication via marketing and sales. Align pricing with value and ensure that customers see clear ROI. Partner with internal stakeholders with finance, sales and product to iterate and optimize.
  • Enablement: Arm the employer sales and customer success teams, with training, talk tracks, battlecards, presentations, and other collateral that proves business value for each segment.
  • Content creation: Develop and deliver compelling content for reports, webinars, events and speaking opportunities. Partner with our data, social media, and student teams to surface attention-worthy insights and stories to inspire employers.
  • Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business

You’ll work with these technologies

  • Looker - analytics platform (SQL a plus)
  • HubSpot - marketing platform
  • Salesforce - CRM
  • MixMax - sales enablement and email platform
  • AskNicely - customer feedback platform
  • G Suite collaboration platform

Your Experience

  • 3+ years of experience in product marketing, ideally in a B2B SaaS business
  • Delivered multiple successful product launches, ideally partnering with a sales and customer success teams to ensure adoption in an enterprise prospect / customer base
  • Played a pivotal role in development of new product lines or features
  • Has developed a pricing plan and forecast
  • Developed messaging and content and deployed these through multiple channels
  • Experience extracting, analyzing, summarizing and communicating data. Bonus points if you’re familiar with SQL and data pipelines
  • Have worked in a fast paced, changing environment and willing to take initiative
  • Comfortable presenting ideas and information to senior leadership internally and externally


  • Stock: Ownership in a fast-growing company.
  • 401k: We care about your ability to save for your future.
  • Family Focus: Parental leave and flexibility for families.
  • Time Off: Flexible vacation policy to encourage people to get out and see the world.
  • Healthcare: World-class medical, dental, and vision policies.
  • Goodies: Whatever hardware and software you need to get the job done.
  • Team Fun: Regularly scheduled events, sports, game nights, book clubs.
  • Learning: Learning & Development opportunities for you to grow your skills and career.
  • Great team: Working with fun, hardworking, nice people who are committed to making a difference!
  • ...And much more!

We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives.

Apply for this Job

* Required

File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Handshake are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.