Agency Purpose

We are a dynamic and innovative marketing and advertising agency, committed to delivering exceptional client results. Our purpose is to discover and unleash the untapped potential in our world with our SMARTS and HEARTS.

  • LISTEN. Before anything else, we seek to understand.
  • PROVOKE. Proactively question assumptions.
  • SIMPLIFY. Strive to take the complex and make it simple.
  • PERSEVERE. Expect obstacles. Overcome them and keep going.
  • BELIEVE. Trust that, together, we can do anything.
  • LOVE. Love what we do, respect, and lift each other up.

Purpose

The Copywriter will support the Copy Supervisors(s) and Associate Creative Director(s) for their assigned brand(s) at McKinney Health. They will report to the Copy Supervisor or Associate Creative Director for those brands and be responsible for learning and mastering communications to healthcare professionals, patients, caregivers, and other health-related audiences. The Copywriter will be responsible for building a strong understanding of the supporting medical literature for their assigned brands and must partner closely with the Art, Account, Strategy, Medical, and Editorial teams to ensure team success.

Job Responsibilities

  • Able to complete healthcare communications from project brief to project approval with supervision, with a working knowledge of routing and submission platforms/document control.
  • Able and/or eager to learn a range of therapeutic categories, including mastery of all corresponding references (Prescribing Information, corresponding publications, clinical guidelines, etc.).
  • Develop tactics across a multitude of channels, including digital, print, websites, and multimedia creative, as well as activations beyond traditional.
  • Learns and masters the process of annotating and fact-checking a project to completion, playing a key role in the submission process as needed.
  • Ensures the Copy Supervisor and/or Associate Creative Director sees all tactics before sending or presenting to clients.

Concepting & Portfolio

  • Always willing and eager to contribute to concept development for brands and new business opportunities.
  • Portfolio reflects a range of work reflective of ~1-3 years of experience in the industry. If coming in as an entry-level employee, this will be waived.

Competencies

  • Creative Stewardship. A high standard of creative work that is award-winning, applauded by the industry and appreciated by existing clients and new business prospects (as much as can be for ~1-3 years’ experience)
  • Relationship Management. A professional role model with positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across all offices.
  • Cultural Leader. Help activate and foster the McKinney culture and serve as a McKinney Brand Ambassador to the advertising industry.
  • Entrepreneurial Spirit. McKinney Health is a new entity looking for team members who want to help craft a best-in-class healthcare agency. Candidates who are enthusiastic about shaping company culture, process, and vision will be prioritized.

Experience

1 - 3 years of experience in healthcare advertising, exceptions are made based on level of work pertaining to creative product and creative management abilities. Entry level applicants are welcome. Salary will reflect experience.

Education & Training

A Bachelor’s degree is not required, but it is welcome. 

Disclaimer

Unlike other health agencies, McKinney Health has fewer levels in reporting structure. The Copywriter roughly equates to one of the following roles: Junior Copywriter, Copywriter, or Senior Copywriter. The title after Copywriter is Copy Supervisor. The Copywriter’s salary will reflect their experience.

Salary Range

Our estimated range for this role is $85 - $100k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization. McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!

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