Jetty is looking for a VP of Marketing who will play a critical role in driving the continued growth and direction of the company. We are a new financial services company for everyday renters and property managers. We give renters easier and more affordable access to rental homes, while helping property managers drive occupancy, reduce costs, and streamline operations.

In this role, you will manage the development and optimization of a B2B2C marketing function, with the ultimate goal of overall topline growth. You will oversee the strategy and execution of all marketing activities, inclusive of acquisition and demand generation, retention, brand, and product marketing. With a customer focus and a data-driven approach, you will drive measurable business results for both the short and long term, while building a distinctive and lasting consumer brand.

You will design, build, and manage a world-class, highly analytical marketing organization that puts a deep understanding of customers and their journeys at the foundation of its work. Leveraging your extensive expertise, you will guide the team and cross-functional collaborators to not only drive growth, but also to architect systems for continued engagement and increasing LTV. Curiosity, deep exposure to marketing analytics, and a comfort launching new or experimental tactics will be required for success. As a key leader in this high-growth environment, you bring the right mix of strategic vision and rigorous execution. This position reports to the Co-Founder & President in our NYC headquarters.


  • B2B Demand Generation: Support the Director of Growth (your report) to drive the strategy and execution of B2B channel partner acquisition and activation (our main go-to-market vector) in partnership with the VP of Sales
  • Product Marketing & Sales Enablement: Articulate and implement our product messaging and go-to-market strategy across all channels and product lines, current and future
  • Marketing Strategy: Partner closely with Finance, as well as your peers on the broader Exec Team, to set revenue goals and targets, track financial performance, and strategically manage the Marketing P&L for results
  • Marketing Operations: Oversee the creation of a world-class marketing and data tech stack to help us communicate and interact with leads and customers programmatically and at scale
  • Brand Marketing, Content Marketing, and PR/Comms: Support the Director of Brand & Editorial (your report) in better defining our brand tenets and positioning; designing the strategy and execution of our content marketing play; and driving corporate communications
  • Creative Services & Field Marketing: Support the Director Brand & Editorial (your report) to deliver world-class creative materials across all formats (including event production), and in partnership with the VP of Design
  • Insights & Research: Build a Consumer / Partner Insights function from the ground up using proven qualitative and quantitative market research practices
  • Consumer Lifecycle Marketing: Build and implement our end consumer retention and engagement strategies, systems, and campaigns
  • People Management: Design a Marketing organization that will support our business goals; lead and motivate a high-performing team
  • Company Strategy: Along with the rest of the Exec Team, and in partnership with the Founders, drive the Company’s overall strategy for both the short and long term




  • Deep functional and team management experience
  • Experience working closely with a Sales team to power a B2B strategy
  • Significant past experience running and managing programs across a breadth of channels (paid & unpaid; online & offline), and targeting a complex audience
  • Operational expertise in building/running or overseeing efficient, measurable, and scalable customer acquisition and retention programs
  • Experience launching and managing marketing automation campaigns
  • Experience directing the efforts of and applying the results of marketing analytics and customer insights functions (segmentation, testing, etc.)
  • Strong familiarity with relevant functional tools, processes, systems, and solutions, including success architecting and implementing new ones
  • Deep connectivity to the broader marketing community (peer leaders, vendors, etc.) as a way of magnifying your own capabilities
  • Reporting expertise as a way to influence, innovate and drive change


  • Unparalleled analytical thinking capabilities
  • Relentless hunger for the truth, for “the answer,” and for results
  • Hands-on leader who can bring a vision to life and operate at the right level of detail
  • Passionate about building world-class teams across every function
  • Strategic thinker with the ability to understand how different businesses/models work
  • Intellectual curiosity when debating and exploring issues
  • Experience driving operational excellence in early-stage settings
  • Excited by thought partnership at all levels within an organization
  • Stellar communication skills that translate to successful articulation of ideas at every level, both in one-on-one and group settings
  • Tenacious and resourceful; applies learnings from setbacks to drive future success

About Jetty 

Jetty is a new financial services company for everyday renters. We give renters easier and more affordable access to rental homes, while helping property managers drive occupancy, reduce costs, and streamline operations.

Jetty launched to market in 2017 and is headquartered in New York City, with our products available nationwide. Learn more about Jetty:

Jetty is firmly committed to building a team as diverse as our Members. We are proud to provide equal employment opportunities for all candidates regardless of race, ancestry, citizenship, sex, gender identity or expression, religion, sexual orientation, marital status, age, disability, or veteran status.

Benefits & Perks 

  • Health, dental, and vision insurance through Aetna & MetLife
  • 401(k) through Betterment
  • Optional life and disability coverage, HSA & FSA
  • 20 days of PTO + 12 holidays, “Jetty Winter Break," and unlimited sick days
  • Generous parental leave policy
  • Free Citi Bike membership and pre-tax commuter benefits
  • Gym discounts at NYHRC, NYSC, and ClassPass
  • Plenty of snacks and coffee

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Jetty are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.