Jetty is looking for a VP of Marketing who will play a critical role in driving the continued growth and direction of the company. We are a new financial services company for everyday renters and property managers. We give renters easier and more affordable access to rental homes, while helping property managers drive occupancy, reduce costs, and streamline operations.

In this role, you will manage the development and optimization of a B2B2C marketing function, with the ultimate goal of overall topline growth. You will oversee the strategy and execution of all marketing activities, inclusive of acquisition and demand generation, retention, brand, and product marketing. With a customer focus and a data-driven approach, you will drive measurable business results for both the short and long term, while building a distinctive and lasting consumer brand.

You will design, build, and manage a world-class, highly analytical marketing organization that puts a deep understanding of customers and their journeys at the foundation of its work. Leveraging your extensive expertise, you will guide the team and cross-functional collaborators to not only drive growth, but also to architect systems for continued engagement and increasing LTV. Curiosity, deep exposure to marketing analytics, and a comfort launching new or experimental tactics will be required for success. As a key leader in this high-growth environment, you bring the right mix of strategic vision and rigorous execution. This position reports to the Co-Founder & President in our NYC headquarters.

ROLE & RESPONSIBILITIES

  • B2B Demand Generation: Support the Director of Growth (your report) to drive the strategy and execution of B2B channel partner acquisition and activation (our main go-to-market vector) in partnership with the VP of Sales
  • Product Marketing & Sales Enablement: Articulate and implement our product messaging and go-to-market strategy across all channels and product lines, current and future
  • Marketing Strategy: Partner closely with Finance, as well as your peers on the broader Exec Team, to set revenue goals and targets, track financial performance, and strategically manage the Marketing P&L for results
  • Marketing Operations: Oversee the creation of a world-class marketing and data tech stack to help us communicate and interact with leads and customers programmatically and at scale
  • Brand Marketing, Content Marketing, and PR/Comms: Support the Director of Brand & Editorial (your report) in better defining our brand tenets and positioning; designing the strategy and execution of our content marketing play; and driving corporate communications
  • Creative Services & Field Marketing: Support the Director Brand & Editorial (your report) to deliver world-class creative materials across all formats (including event production), and in partnership with the VP of Design
  • Insights & Research: Build a Consumer / Partner Insights function from the ground up using proven qualitative and quantitative market research practices
  • Consumer Lifecycle Marketing: Build and implement our end consumer retention and engagement strategies, systems, and campaigns
  • People Management: Design a Marketing organization that will support our business goals; lead and motivate a high-performing team
  • Company Strategy: Along with the rest of the Exec Team, and in partnership with the Founders, drive the Company’s overall strategy for both the short and long term

 

 

PROFESSIONAL QUALIFICATIONS

  • Deep functional and team management experience
  • Experience working closely with a Sales team to power a B2B strategy
  • Significant past experience running and managing programs across a breadth of channels (paid & unpaid; online & offline), and targeting a complex audience
  • Operational expertise in building/running or overseeing efficient, measurable, and scalable customer acquisition and retention programs
  • Experience launching and managing marketing automation campaigns
  • Experience directing the efforts of and applying the results of marketing analytics and customer insights functions (segmentation, testing, etc.)
  • Strong familiarity with relevant functional tools, processes, systems, and solutions, including success architecting and implementing new ones
  • Deep connectivity to the broader marketing community (peer leaders, vendors, etc.) as a way of magnifying your own capabilities
  • Reporting expertise as a way to influence, innovate and drive change

PERSONAL CHARACTERISTICS

  • Unparalleled analytical thinking capabilities
  • Relentless hunger for the truth, for “the answer,” and for results
  • Hands-on leader who can bring a vision to life and operate at the right level of detail
  • Passionate about building world-class teams across every function
  • Strategic thinker with the ability to understand how different businesses/models work
  • Intellectual curiosity when debating and exploring issues
  • Experience driving operational excellence in early-stage settings
  • Excited by thought partnership at all levels within an organization
  • Stellar communication skills that translate to successful articulation of ideas at every level, both in one-on-one and group settings
  • Tenacious and resourceful; applies learnings from setbacks to drive future success
 

About Jetty 

Jetty is a new financial services company for everyday renters. We give renters easier and more affordable access to rental homes, while helping property managers drive occupancy, reduce costs, and streamline operations.

Jetty launched to market in 2017 and is headquartered in New York City, with our products available nationwide. Learn more about Jetty: www.jetty.com

Jetty is firmly committed to building a team as diverse as our Members. We are proud to provide equal employment opportunities for all candidates regardless of race, ancestry, citizenship, sex, gender identity or expression, religion, sexual orientation, marital status, age, disability, or veteran status.

Benefits & Perks 

  • Health, dental, and vision insurance through Aetna & MetLife
  • 401(k) through Betterment
  • Optional life and disability coverage, HSA & FSA
  • 20 days of PTO + 12 holidays, “Jetty Winter Break," and unlimited sick days
  • Generous parental leave policy
  • Free Citi Bike membership and pre-tax commuter benefits
  • Gym discounts at NYHRC, NYSC, and ClassPass
  • Plenty of snacks and coffee

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