JD.com is China’s largest online retailer and the biggest overall retailer, as well as the country’s biggest Internet company by revenue. Its unrivalled nationwide fulfillment network covers 99% of China’s population. JD.com sets the standard for online shopping through its commitment to quality, authenticity, and its vast product offering covering everything from fresh food and apparel to electronics and cosmetics.

Responsibilities:

  • Responsible for the complete marketing of the platform, order volumes, and GMV;
  • Build-up of the membership system: including but not limited to the plan and implement of member points, rights, prices, and rebates;
  • Formulation of marketing strategies: allocate the marketing budget, organize marketing activities, and upgrade the reputation of platform and sales;
  • Marketing Planning: plan targeted marketing activities, output and implement relevant marketing plans;
  • Channel operation: operate the marketing resources of related platforms, reasonably allocate marketing resources, analyze operation data, and improve operation effects;
  • Content marketing: responsible for the output and dissemination of content marketing, and the operation of new media accounts, such as Subscription accounts and short video platforms;
  • Branding management: manage the design, derivation and management of brand elements, and also the configuration and management of offline materials;
  • Team management: manage the marketing team, lead the team to finish the goal.

 

Qualifications:

  • More than 3 years of work experiences in e-commercial marketing or relevant, having experiences in fresh food or consumer goods platforms is preferred;
  • Experienced in operating and planning membership system;
  • Strong marketing planning capability, specialized in content marketing, materials and video shooting;
  • Strong logical thinking skills, be sensitive to data, willing to continuous learning, have excellent communication skills;
  • Passionate, willing to contribute to the team, prioritize the company and team interests.

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