Who We Are
Jasper Health is a digital coaching and navigation experience that improves the lives of individuals affected by cancer and their caregivers. Our team of healthcare, technology, and consumer industry experts are dedicated to making cancer care a more human experience. Jasper Health raised $25M in Series A funding led by General Catalyst. The round, which was joined by new and existing investors Human Capital, W Health Ventures, Redesign Health, and 7wireVentures, brings Jasper Health's total funding to approximately $31 million.
Reporting to the VP of Product, the growth product manager is responsible for owning the strategy, roadmap, and execution of growth initiatives that drive company-wide KPIs, particularly for engagement and retention. We are looking for a highly motivated self-starter who can work across the product and marketing teams to drive growth strategies to acquire new members, ensure a positive first-time experience on Jasper, and foster behavior change strategies such as benefit loops and small habits that support retention. This individual will drive accountability for results through quantitative and qualitative success metrics to ensure we are delivering an experience that Jasper members and our affiliates love.
Role and Responsibilities
- Lead dedicated growth efforts for Jasper and Affiliate members, owning Jasper’s playbook for human-led + digital engagement that meets our members’ needs and personalized communication preferences
- Build, monitor, and analyze messaging and outreach campaigns that leverage multiple channels including in-app messaging, native push notifications, personalized nudges, email, SMS, direct mail, and telephonic outreach.
- Partner with other product managers and our business analyst to explore ways to engage and re-activate members with creative solutioning ranging from personalized nudge campaigns to new content testing
- Set platform communication strategies such as personalized high-touch outreach
- Conduct A/B and multivariate testing and analysis on all campaigns/initiatives to regularly refine messaging, draw actionable conclusions, and continuously improve pull-through
- Own KPIs specific to member engagement and retention and work closely across the product team to improve product functionality and high value member touchpoints
- Be the in-house expert and owner for engagement tools available on Jasper Health including Braze, Mixpanel, proprietary nudge engine, Looker, and Google Analytics
- Partner with engineering and our business analyst to understand and troubleshoot data flows and connections across engagement tooling (GCP, Braze, Looker, Mixpanel)
Knowledge, Skills, and Abilities Required
- 5+ years of experience in Growth Product Management
- Established track record of success of accelerating product adoption, engagement, and retention
- Technical and implementation experience to manage our outreach and automation tools (Braze), analytics tools (Mixpanel and Google Analytics), data warehouse (BigQuery), and data visualization (Looker).
- An analytical mindset - strategic and logical thinker with passion for data-driven customer segmentation, growth experimentation, multivariable testing, and funnel analysis
- Self-starter and entrepreneurial personality with the ability to get stuff done while maintaining attention to detail
- Excellent cross-departmental communication and leadership, bringing teams from Sales, clinical, design, and engineering together to drive results
Preferred Experience
- Experience working in a “B2B2C” environment. Where Jasper is serving both its clients (insurance provider, health system, employer, etc.) as well as their constituents (members, patients, employees) to maximize effectiveness of our offering.
- Experience using Braze Platform
- Experience in healthcare (chronic condition management or oncology)
Benefits Includes
- Flexible Paid Time Off (PTO)
- Health, Dental and Vision Insurance
- Short Term / Long Term Disability
- Life Insurance
- 401(k) Retirement Plan
- Flexible Spending Accounts
- Employee Assistance Program
- And more…
Compensation
The cash compensation band for this role is $125,000 - $150,000.
Conditions of Employment
- Applicant must be authorized to work in the United States
- Applicant must have a lawful permanent residence within the United States
- Applicants will be required to pass a background check as a condition of employment
Equal Employment Opportunity Policy
Jasper Health, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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