About the company:
Janea Systems (USA) is a rapidly growing globally distributed “remote-first" team of the best & brightest software engineering specialists and solutions innovators from around the world. From kernel to cloud, we provide high-impact software development services to Fortune 500 companies and cutting-edge start-ups. While services are our core business, we also leverage our engineering expertise to incubate our own products, including Memurai, the only Windows-native, Redis-compatible in-memory datastore offering enterprise-grade 24/7 support.
Job overview:
We are seeking a dynamic, forward-thinking Head of Marketing with a strong technical background, and willingness to be hands-on while building out our Marketing function. Reporting directly to the CEO, you will be an instrumental figure in our leadership team, entrusted with spearheading the development and execution of a comprehensive marketing strategy. This pivotal role involves promoting our engineering services and software products, as well as cultivating our employer brand. Working closely with the engineering and sales teams, you will craft messaging, shape brand positioning, and orchestrate marketing campaigns tailored to resonate with our target audience. Your innovative campaigns will aim to amplify brand recognition, boost customer engagement, and stimulate revenue growth.
Key responsibilities:
- Develop and execute a holistic marketing strategy, including resource planning, in alignment with the company's objectives, catering to both our consulting business and software products
- Develop an evidence-based understanding of our primary audiences, conducting experiments and engaging with members of our target demographic through interviews
- Build a leading brand that inspires trust among clients, prospects, candidates, and employees
- Create and oversee the production of high-quality, relevant content across various channels
- Support Sales and Business Development by optimizing email marketing outreach messages and creating relevant content for campaigns, conferences, and prospect meetings
- Harness the potential of social media, and other channels to enhance brand visibility, encourage engagement, and establish thought leadership
- Drive organic search growth through effective keyword research, on-page and off-page optimization, and technical SEO enhancements
Ideal candidate profile:
- Demonstrated track record as a Marketing leader with experience marketing high-end, high-commitment technology products or services to engineering leaders in the US at Fortune 500 and start-up companies
- Proficiency across various marketing functions, encompassing communications, branding, digital strategies, essential digital marketing tools, and social media
- Background in software engineering and/or a deep understanding of technology and the engineering community
Opportunity:
- Competitive compensation with benefits
- The opportunity to work with a globally diverse team of top engineering talent
- Ultra-flexible work conditions – Work from home using our virtual office setup or, if you prefer, we provide you with a desk at an office facility near you. Or use both
- Flexible working hours – as a remote-first company, our focus has always been on getting the job done well, not when or where it gets done
- A start-up work environment at an established company, with excellent opportunities for professional growth
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