Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Senior CRM Manager to run our retention and engagement marketing efforts across key touchpoints, including email, in-app, push, SMS. You will develop CRM programs that delight, engage, and retain customers. The role will require a deep knowledge of mobile marketing, segmentation and cohort analysis, marketing automation tools, and loyalty programs. Top-notch strategic, analytical, and creative skills are required as the role is expected to significantly impact performance and drive overall company success. The position reports into our VP of Marketing.


  • Develop and execute CRM strategies that increase customer engagement, retention, and activation 
  • Own the full lifecycle of customer touch points, consistently seeking new and innovative ways to leverage data and content to ultimately deliver hyper-focused and effective campaigns
  • Develop a deep understanding of what resonates with our customers, create and implement cross-channel, end-to-end customer journeys
  • Manage day-to-day efforts across email, in-app, push, and SMS
  • Create content for emails, push notifications, etc when needed
  • Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence
  • Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
  • Work with Analytics to report and measure effectiveness of CRM and retention marketing efforts


  • 5+ years of hands-on Mobile CRM and retention marketing experience
  • Experience with marketing automation or CRM tools (Braze)
  • Expertise in mobile engagement marketing best practices and trigger-based lifecycle programs
  • Proven track-record of developing and executing successful CRM programs
  • Strong editing and copywriting skills
  • Experience with A/B testing and optimization for conversion, engagement, and monetization
  • Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization

Preferred Experience:

  • Mobile gaming experience 
  • Braze and Looker experience 
  • Experience in a start-up environment
  • Loyalty program development a plus

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