Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a Senior CRM Manager to run our retention and engagement marketing efforts across key touchpoints, including email, in-app, push, SMS. You will develop CRM programs that delight, engage, and retain customers. The role will require a deep knowledge of mobile marketing, segmentation and cohort analysis, marketing automation tools, and loyalty programs. Top-notch strategic, analytical, and creative skills are required as the role is expected to significantly impact performance and drive overall company success. The position reports into our VP of Marketing.

Responsibilities:

  • Develop and execute CRM strategies that increase customer engagement, retention, and activation 
  • Own the full lifecycle of customer touch points, consistently seeking new and innovative ways to leverage data and content to ultimately deliver hyper-focused and effective campaigns
  • Develop a deep understanding of what resonates with our customers, create and implement cross-channel, end-to-end customer journeys
  • Manage day-to-day efforts across email, in-app, push, and SMS
  • Create content for emails, push notifications, etc when needed
  • Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence
  • Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
  • Work with Analytics to report and measure effectiveness of CRM and retention marketing efforts

Qualifications:

  • 5+ years of hands-on Mobile CRM and retention marketing experience
  • Experience with marketing automation or CRM tools (Braze)
  • Expertise in mobile engagement marketing best practices and trigger-based lifecycle programs
  • Proven track-record of developing and executing successful CRM programs
  • Strong editing and copywriting skills
  • Experience with A/B testing and optimization for conversion, engagement, and monetization
  • Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization

Preferred Experience:

  • Mobile gaming experience 
  • Braze and Looker experience 
  • Experience in a start-up environment
  • Loyalty program development a plus

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