The Chief Marketing Officer will be responsible for initiating and driving an integrated marketing strategy with a focus on developing new acquisition channels, refining current channels and ensuring strong customer retention. This role will also be responsible for analyzing and improving our performance across different platforms that drive customer acquisition, engagement, education, retention and loyalty. This position will lead the brand strategy and take complete ownership of top-line results. Specific responsibilities include:


Responsibilities

  • Lead the overall marketing strategy for Jackpocket
  • Implement a scalable demand generation function (including choosing and implementing the necessary platforms, nurturing, scoring, etc.)
  • Define and execute targeted and measurable online/offline lead generation and nurturing programs that drive awareness and build healthy pipeline to the top of the funnel
  • Continuously set and hit aggressive quarterly acquisition and conversion goals
  • Decide on a framework to align and prioritize all marketing efforts
  • Work closely with product management and engineering to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications / additions to improve customer satisfaction, revenue and retention
  • Plan the launch of new features, products, and other releases and manage the crossfunctional implementation of the plan across the organization
  • Manage company resources, freelancers, and agencies as necessary
  • Become an expert on our customers, their goals and activities; undertake primary research in the market; become an expert on our competition and how we differentiate in meaningful ways; collect, analyze and distribute customer & competitive intelligence
  • Develop ideas for generating unpaid acquisition programs (i.e. tell a friend, content marketing, community programs, etc.)
  • Develop loyalty marketing programs to increase lifetime value of customer

Requirements

  • 10-15+ years of marketing experience primarily within a consumer industry
  • 3-5+ years management experience, hiring, organizing, motivating and managing a team
  • Demonstrated track record of excellence in both product and solutions marketing, and in crafting compelling positioning and thought leadership content
  • Proven creative thinker that can generate and execute on breakout marketing ideas
  • Proven track record of demonstrated achievement meeting and exceeding aggressive goals
  • Proven track record in performing well in a fast-paced environment, and the organizational skills needed to execute and manage multiple projects with tight deadlines.
  • Command of B2C marketing disciplines from acquisition/demand generation to conversion and retention marketing
  • Consumer brand experience a plus
  • Creativity and ability to craft a story around a brand or product
  • A passion for building businesses and for growing global brands
  • BA/BS degree in marketing or a related business area

Attributes

  • Highly motivated, over achiever, team player, facilitator
  • Entrepreneurial spirit/mindset, flexibility toward dynamic change
  • Direct, honest communication style
  • Highest level of integrity
  • An "Out of the Box" thinker who is both creative and innovative
  • Propensity to succeed both personally and professionally
  • Ability to be a role model for others and be a true leader
  • Focused on achieving results and exceeding goals and objectives
  • Must have a positive "can do, whatever it takes to get the job done" attitude
  • Ability to think strategically while maintaining focus results and execution

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