Overall description: The CX program aims to create a world-class customer experience so AEP is viewed as a trusted energy advisor. The Customer Relationship Management (CRM) project is deemed the “backbone” of the CX Program. The CRM project will lay the foundation for a 360-degree view of our customer by providing an end-to-end integrated customer journey across sales, marketing, customer service and social interactions. The CRM solution will do this by implementing the Oracle CX cloud solution which includes Sales/Engagement, Service, Knowledge, and Marketing.
- The ideal Email Marketing Specialist / Developer will have:
- Strong email marketing experience utilizing Eloqua marketing automation platform
- Proficient SQL skill-set a must (used for analysis, reporting and audience targeting)
- Solid grasp of A/B testing methodologies
- This person should be very detail-oriented and comfortable with end-to-end QA procedures
- 2-4 years of applicable industry experience but can take someone more senior if we find them