InvGate, a leading provider of IT Service Management and IT Asset Management software solutions (Saas), is seeking a highly skilled and dynamic Digital Marketing Manager to lead our global digital marketing efforts across multiple regions and work together with our teams of Brand, Content, Industry Engagement and Product Marketing.
About InvGate:
InvGate is a leading provider of innovative IT Service Management (ITSM) and IT Asset Management (ITAM) software solutions, serving industries such as information technology, finance, healthcare, education, government, manufacturing, retail, and more. Our commitment to excellence and customer satisfaction has made us a trusted partner for organizations worldwide, including NASA, Globant, PWC, US Army, Coppel, and Arcos Dorados. In 2023, InvGate received a growth funding round from Riverwood Capital and Endeavor Ventures, fueling our rapid expansion and continued innovation. Collaborating with industry-leading companies, we deliver comprehensive ITSM and ITAM solutions tailored to the unique needs of each organization, driving business success and transformation in today's digital landscape.
Responsibilities:
- Team Management: Lead and manage a team of digital marketing specialists, including Search Marketers, Display Advertising experts, Email Marketing professionals, and Analytics specialists. Provide guidance, mentorship, and support to ensure the team's success in achieving key performance metrics and objectives.
- Digital Media Channel Management: Oversee the strategic management of digital media channels for brand building and demand capturing purposes. Develop and execute comprehensive digital marketing strategies across various platforms to increase brand awareness, drive traffic, and generate leads.
- Email Marketing Management: Spearhead the email marketing efforts for both internal communications and outreach campaigns. Develop engaging and effective email marketing campaigns to nurture leads, promote product offerings, and enhance customer engagement. Continuously optimize email marketing strategies based on performance metrics and industry best practices.
- Analytics and Cross-Channel Performance: Utilize data-driven insights to monitor and analyze the performance of digital marketing campaigns across multiple channels. Implement robust analytics frameworks to track key performance indicators (KPIs), measure ROI, and identify areas for optimization and improvement. Drive cross-channel performance by leveraging data insights to inform strategic decision-making.
- Budget Management: Develop and manage digital marketing budgets to ensure efficient allocation of resources and maximize ROI. Monitor spending across campaigns and channels, and provide regular financial reports to stakeholders.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Proven experience (+5 years) in digital marketing roles, with a focus on team management, budget management, and global campaign execution.
- Expertise in email marketing platforms, analytics tools, and digital marketing technologies.
- Strong leadership and interpersonal skills, with the ability to effectively manage and motivate a diverse team.
- Excellent analytical abilities, with a keen understanding of digital marketing metrics and performance indicators.
- Exceptional communication skills, both written and verbal, with the ability to effectively convey complex concepts to diverse audiences.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Join us at InvGate and play a pivotal role in shaping our global digital marketing strategy. Apply now to be part of a collaborative team driving innovation and excellence in the IT service management industry!
Our benefits include career development opportunities, in-house English lessons and external technical training, extended PTO and paternity leave, premium private health insurance, remote work reimbursement, and a fixed bonus for gastronomy-related purchases.
Our office is located in Belgrano, CABA. This position will be Hybrid, requiring attendance to the office twice a week.
