InvGate is a leading provider of innovative IT service management and asset management solutions. Our cutting-edge products empower organizations to streamline their IT operations, enhance productivity, and deliver exceptional service to their customers. We partner with IT consulting companies to bring our solutions to their clients, ensuring widespread adoption and success in the market.
Job Description:
InvGate is seeking a dynamic and experienced Channel Marketing Lead to drive our channel marketing efforts in collaboration with our partners. The Channel Marketing Specialist will be responsible for developing and executing strategic marketing initiatives to support our partners in promoting InvGate products to their clients. This role requires a blend of marketing expertise, partner relationship management, and strategic planning skills to effectively engage partners and drive revenue growth.
Key Responsibilities:
- Develop and implement comprehensive channel marketing strategies and campaigns to drive partner-led demand generation and revenue growth.
- Collaborate closely with IT consulting partners to understand their business goals, target audience, and marketing needs.
- Create compelling marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers, to support partner activities and sales efforts.
- Plan and execute joint marketing activities, such as webinars, events, email campaigns, and co-branded initiatives, to generate leads and increase InvGate product awareness among partner clients.
- Analyze channel marketing performance metrics and provide regular reporting on campaign effectiveness, partner engagement, and ROI.
- Maintain strong relationships with key partners, serving as the main point of contact for all channel marketing-related inquiries and initiatives.
- Stay informed about industry trends, competitor activities, and market dynamics to identify new opportunities for partnership growth and differentiation.
- Collaborate with cross-functional teams, including sales, product management, and marketing, to align channel marketing activities with overall business objectives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field;
- Minimum of 2 years of experience in channel marketing, partner marketing, or strategic alliances, preferably within the technology or software industry.
- Proven track record of successfully developing and executing channel marketing strategies and campaigns that drive partner engagement and revenue growth.
- Strong understanding of marketing principles, including branding, messaging, positioning, and lead-generation tactics.
- Excellent communication skills, with the ability to effectively collaborate with internal teams, external partners, and senior executives.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize channel marketing performance.
- Demonstrated project management skills, including the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Self-motivated and results-oriented with a proactive approach to problem-solving and decision-making.
