The InvGate marketing team is looking for an E-Mail Marketing Campaign Specialist to manage programs supporting the lead lifecycle. The ideal candidate will be driven, enthusiastic, and innovative in their approach to leveraging automation & segmentation to create upper funnel campaigns and nurture leads – progressing the sales funnel by identifying buyer signals at the account level to uncover new business opportunities faster.
As part of the E-Mail Campaign Specialist role, duties will include:
- Identify high valuable segments and create nurturing plans for each of them.
- Work closely with Content and Product Marketing teams to build the roadmap of content that works best for the targeted audience
- Execute lead nurturing campaigns to deliver the right content to the right audiences according to their needs and funnel stage
- Support the sales team on assuring that highly engaged leads are being followed-up
- Coordinate with sales to create outbound campaigns for companies that may be interested in Invgate’s products
- Manage and optimize the outbound campaigns
- Have a clear understanding of the different segments in the CRM and which campaigns and workflows affect each of them
Our ideal E-Mail Campaign Specialist will:
- Have a strategic mindset and ability to successfully build, manage, and scale the InvGate nurture programs
- Have working knowledge of planning and implementing segmented nurture streams and transitions based on prospect behavior & funnel stage progression
- Work with our product and content teams to identify new resources that can be used for our nurture programs
- Work collaboratively with fellow marketing members and sales teams to email marketing campaigns that increase response rates, engagement, and drive measurable pipeline, based on internal prioritization
- Work closely with sales team colleagues to ensure timely follow-up on nurtured prospects that have met our marketing thresholds
- Design, assemble and execute nurture flows for prospects including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of prospects that re-enter an active demand state
- Leverage experience with A/B and multivariate testing to continually optimize impact of campaign efforts
- Define segmentation criteria to manage prospect lists by buyer persona, industry, and or product category for nurture programs
- Map and document nurture strategy, automation processes, programs and procedures
- Be the owner of the e-mail marketing channel, and be able to work hands-on with the platform
- Be able to write content for all kinds of marketing emails in both english and spanish
Qualifications
- 2+ years of experience in E-Mail Marketing, Lead Nurturing or B2B Marketing roles
- 2+ years Hubspot experience or similar marketing automation tools
- Strong communication and analytics skills
- Proven experience building and implementing a testing and optimization strategy to improve email performance
- Excellent written communications skills in both spanish and english
- Clear decision making skills
