The world’s first customer platform helping internet businesses accelerate growth☝️

Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition, to engagement, and support. Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use Intercom to connect with a billion unique people worldwide.

Intercom is a deeply creative company with the confidence to believe it can fundamentally change the future of internet business. Our people are incredibly ambitious, yet humble. Warm, accepting, and positive. Whether you build, market, sell or support product, we want you to make your mark with us.

What's the opportunity? 🤔

As Director, Demand Generation you will be a key member of the marketing team, directly contributing to the growth of our business by driving profitable web-traffic into our marketing funnel. You will ensure that every acquisition program is optimized to help Intercom grow and make money, participate in full-funnel conversion optimization, bring creative thinking to marketing campaign planning, and support stakeholders across the company with advertising and promotion capabilities.

What will I be doing? 🚀

  • Manage all site traffic acquisition efforts for Intercom web properties
  • Ensure all acquisition programs are efficient and running optimally
  • Partner with operations and analytics teams on attribution initiatives
  • Support cross-functional teams with advertising and promotional capabilities
  • Conduct full-funnel analysis of acquisition efforts to ensure marketing initiatives are driving profitable outcomes
  • Help drive coordinated go-to-market activities and planning
  • Hands-on execution of paid and organic acquisition efforts across a variety of channels
  • Support the budgeting and forecasting process with research and data

What skills do I need? 📖

  • 5+ years in B2B marketing, preferably in a SaaS environment
  • Thorough understanding of marketing principles and practices, both theoretical and practical
  • Proven experience managing profitable paid media campaigns on Google, Facebook, LinkedIn, content sites
  • Proven experience managing organic acquisition efforts including SEO programs and conversion rate optimization projects
  • Experience managing advertising vendor relationships including price negotiations
  • Strong quantitative orientation (must love spreadsheets)
  • Have a proven track record of delivering business results
  • Proven experience building and leading Demand Generation Marketing teams
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally
  • Comfortable and energized operating in a fast-paced environment
  • Passionate about product and working with startup companies
  • Self-motivated and self-driven
  • Enthusiastic about learning and growing in this space
  • Intellectually curious and ambitious
  • Bachelor’s degree, highly desired
  • Proof of eligibility to work in the United States

Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and meaningful equity
  • Catered lunch and dinner served every weekday, plus a variety of breakfast foods and a fully stocked kitchen
  • Regular compensation reviews - great work is rewarded!
  • Fully funded comprehensive medical, dental, and vision coverage
  • Open vacation policy and 10 corporate holidays
  • Paid parental leave program
  • 401k plan
  • Commuter benefits
  • In-office bicycle storage
  • MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
  • Fun events for Intercomrades, friends, and family!
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