About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.  

CONSULTANT FOR VERBAL IDENTITY

We're looking for someone who's excited about everything to do with words: creating names, developing unique voices, turning strategy into storytelling. Someone who knows how to write well, and how to think and talk about how their writing fits into the broader world of strategy and design. Someone who wants to work on brands from any and every industry, from finance to hospitality to consumer electronics. Someone excited to have an eleven-syllable job title. Someone with opinions, and the ability to express them.

THE ROLE:

  • Use your creative writing and communications strategy skills to help our clients grow their brands and businesses
  • Lead creative and strategic writing for client work streams
  • Support your program teams
  • Understand your client’s competitive space, business, culture, and ambitions, and use that understanding to create work that inspires
  • Help manage client relationships
  • Assist in creating and presenting work to clients
  • Brief and coach junior team members
  • Work with strategists, designers, client managers and more
  • Work on a range of Verbal Identity projects (naming, voice, messaging and writing) and improve how we work with clients, finding new ways to solve their challenges
  • Collaborate with senior members of your team to develop intellectual property (articles, white papers, etc.) related to our practices as well as new business pitches
  • Participate in skill development and outside learning programs, and share what you've learned with the rest of the team

WHAT YOU BRING TO THE TABLE:

  • Bachelor’s and/or master’s degree in a related field OR related experience. We have a broad definition of "related," including any verbal-focused or writing-intensive fields like creative writing, screenwriting, linguistics, advertising, philosophy, etc.
  • 2+ years in branding, copywriting, content creation, advertising, marketing, PR, or a related field, either client- or agency-side
  • An enthusiastic work ethic and the ability to collaborate, uncover insights, and develop creative
  • Conceptual thinking, especially the ability to critique and discuss your work as well as the work of others
  • Proficiency in Microsoft Office, especially PowerPoint
  • Bonus points:
    • Fluency in foreign languages
    • Naming and/or trademark experience
    • Content strategy experience
    • Copy editing experience

NOTE: This is a hybrid role and requires you to be in our NYC office 3 days per week

Compensation

  • Base salary range of $75K to $90K
  • This range represents the low and high end of the base salary someone in this role may earn as an employee of Interbrand in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; other business and organizational needs; and geographic location (to account for comparative cost of living). The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
  • Benefits for this role include: Health/Vision/Dental Insurance; Family Forming Benefits; 401(k); Employee Stock Purchase Program; Annual Education Assistance; Health and Wellness Discounts; Spending and Saving Accounts; Vacation, Sick, and Personal Days; Paid Parental and Medical Leave; Life, AD&D and Disability Insurance; EAP; Mobile Phone Reimbursement

We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN Pride, Omniwomen, and are proud supporters of ADCOLOR.

We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at careers@interbrand.com.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Interbrand’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.