About Interbrand
Interbrand understands what it takes today to build the world’s most iconic brands.
To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.
Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.
In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.
The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.
Our Behaviours
Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.
The role
We are recruiting a Growth/Marketing Director to provide leadership across three core pillars of our Growth and Marketing activities:
- Marketing: driving awareness and consideration within our target audience through focused outbound initiatives, beyond general brand awareness
- Prospecting: identification, nurturing and qualification of leads
- Pipeline management and reporting: ensuring a strong new business pipeline and keeping internal stakeholders updated.
Growth opportunities for these portfolios are supported by a global marketing team and by a globally coordinated growth team whose members work with a local, cultural or industry focus.
This role will be based in Germany and will sit within our Global Growth team, reporting to TBC and with a dotted line to the CEO, CEE. Your primary responsibility will be driving sales and marketing activity within CEE to drive the business to achieve monthly, quarterly and annual net new growth targets. The role has the opportunity to expand into other markets as business need dictates.
You’ll collaborate and hold key relationships with:
- Global Growth team: proactively developing and aligning growth plans and initiatives, sharing status updates in weekly global calls
- Global Marketing Team: ensuring CEE market requirements are reflected in global marketing initiatives and global marketing assets are being leveraged in effective ways, maintaining alignment with local marketing initiatives
- Global Client Partners and Client Partnership Leads: to drive successful conversion of opportunities
- Omnicom network: managing new business relationships within the wider Omnicom network.
RESPONSIBILITIES
Think & Make
- Management and optimization of effective new business processes and structures
- Identification of key target audiences, based on industry insights, client situations and type of work with a (historically) high conversion rate
- Development of initiatives to effectively connect with target audiences with focused marketing initiatives
- For this, identifying, prioritizing and managing adequate activities, which could comprise of:
- Planning and implementation of outbound marketing activities, e.g. website/social media articles, white papers, studies, events, webinars, participation in external events/podcasts etc.
- Working with the Global Marketing team to implement data-driven lead generation tools, e.g. “movers database”, account based marketing, SEM
- Establishing and nurturing relationships with journalists
- Establishing and nurturing relationships with lead contributors (e.g. pitch consultants, other professional services firms, network partners)
- Qualification of leads with the Global Growth team and working in partnership with Client Partners working within the CEE market
- Supervision of pitch processes
- Monitoring and management of the new business pipeline
- Supervision of regular new business reporting within the Global Growth team and wider network, as required.
- Work with key stakeholders locally and globally to develop annual New Business Plans, specifying key target audiences, prioritized leavers and activities
Commerciality
- Scoping and helping to sell significant new business engagements
- Building a strong new business pipeline of relevant opportunities, reaching new business targets and facilitating continued growth within CEE, and other markets as required
- Focus new business activities on opportunities with high conversion rates, and both top-line and bottom-line business potential, based on a rigorous qualification process
- Translating client portfolio growth targets and needs into strategic marketing plans and requirements, aligned with global marketing plans and approaches.
Leadership & Culture
- Actively contributing within the Global Growth team through sharing knowledge and insights and participating in team initiatives
- Managing a New Business Manager - finding appropriate opportunities to coach and mentor.
- Active participation in company performance management processes, providing timely feedback
- Drive company culture by role modelling Interbrand behaviors
- Contributing to global culture of learning actively supporting the Academy
ABOUT YOU:
- Strong experience of working in CEE markets, with a black book of contacts
- Extensive knowledge of branding, with a proven track record of selling relevant work into clients
- Experience of working within a global team/network preferable
- German language skills, either native or fluent working proficiency
This is a hybrid role based in Germany and requires 3 days a week in either the Berlin or Cologne office.
We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN Pride, Omniwomen, and are proud supporters of ADCOLOR.
We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at careers@interbrand.com.
