Position Overview
The Global ABM Manager is responsible for developing, implementing, and managing account-based marketing strategies on a global scale. This role involves collaborating with cross-functional teams to identify and target both net new and existing high-value accounts, create personalized marketing campaigns, and measure the impact on acquisition, revenue, and business growth.
Responsibilities and Deliverables
1. Account-Based Marketing Strategy:
- Develop comprehensive account-based marketing strategies aligned with Intelex's overall business objectives.
- Identify key accounts for expansion opportunities and net new business acquisition.
- Leverage intent data to identify accounts showing active buying signals and tailor marketing efforts accordingly.
- Collaborate with sales, customer success, and product teams to align marketing efforts with account goals and objectives.
2. Customer Expansion Initiatives:
- Create targeted marketing campaigns and initiatives aimed at driving upsell and cross-sell opportunities within existing customer accounts. Use intent data to prioritize accounts displaying interest in additional products or services, facilitating targeted outreach for upsell and cross-sell opportunities.
- Develop personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.
3. Net New Business Acquisition:
- Leverage intent data to identify and prioritize accounts in the market for EHSQ management software, enabling more effective targeting of net new business prospects.
- Develop and implement integrated marketing campaigns targeting accounts displaying relevant buying signals, using intent-based advertising and content syndication strategies.
- Collaborate with the Digital Marketing team to incorporate intent data into lead scoring and qualification processes, ensuring a focus on high-value prospects with active purchase intent.
4. Performance Measurement and Optimization:
- Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.
- Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.
- Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.
Organizational alignment
- This role reports directly into the VP, Demand Gen and Field Marketing
Qualifications
SKILLS & WORK TRAITS
- Bachelor's degree in marketing, business, or a related field or experience.
- 5+ years of proven experience in account-based marketing, customer expansion, or related roles, preferably in the software-as-a-service (SaaS) industry.
- Demonstrated experience using intent data and account-based marketing tactics to drive customer expansion and net new business acquisition.
- Strong leadership and team management skills.
- Excellent communication, presentation, and interpersonal skills, as well as the ability to lead and influence.
- Proficiency in marketing software and analytics tools, with a data-driven approach to campaign creation and optimization.
- Ability to adapt to changing market conditions and prioritize multiple projects.
Fortive9:
- Customer Obsessed: Regularly goes to gemba to understand customer needs and experience and creates marketing campaigns to meet those needs.
- Lead with FBS: Ensure regular conducing and sharing of Voice of Customer to help inform and tailor campaigns for maximum impact.
Technical Competencies
REQUIRED:
- Several years of experience in ABM, preferably in a B2B or technology-related industry
- Strong project management and organizational skills
- Proficiency in marketing automation platforms and customer relationship management (CRM) software
- Ability to work with marketing analytics tools to track performance, analyze data, and generate insights
- Familiarity with data visualization tools to create meaningful reports and dashboards
Education
- Bachelor's degree in marketing, business, or a related field or experience
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
