At, our mission is to build a future in which AI enriches people’s lives while creating better, more valuable businesses. Our AI-powered platform helps B2C enterprises become customer-centric, identifying what customers value in businesses and applying AI to guide customers to valuable experiences. We care about privacy and ethics and are working to make Responsible AI a reality across consumer enterprise. We are proudly based in downtown Toronto, Canada at the center of an exciting AI ecosystem.

The Director of Demand Generation will be responsible for developing and leading a team to build a marketing database and develop the right vehicles to optimize and measure the marketing and sales funnel.  This position will report to the Chief Revenue Officer.

What You Will Own

  • Inbound and outbound demand generation strategy
  • Development, measurement, and execution of outbound demand generation programs including Account Based Marketing, Webinars, Content Syndications and events
  • Website strategy development, maintenance and performance
  • Budget and demand generation plan to meet company revenue goals
  • Marketing Operations to include: Model and results for funnel management including MQL’s, SQL’s and Opportunities
  • Hiring and training

Knowledge, Skills and Experience You’ll Need:

  • 7+ years in marketing with at least 3-5 years of hands-on experience in SaaS demand generation activities
  • You have demonstrated success in delivering programs, events, and website marketing programs for B2B enterprise software
  • You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast (good excel skills a plus)
  • Intimate knowledge of SFDC
  • Having worked with Sirius Decisions methodologies and metrics is a plus
  • Ability to manage and grow a team
  • Outstanding communication skills – verbal, written, presentation skills
  • Exceptional attention to detail; proactive mind-set
  • Self-starter with the ability to work independently
  • BSc/BA in Marketing or working experience equivalent

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