At InStride, it’s simple.
We believe the more you invest in your people, the more skilled they become, and the better your organization performs.
Our mission to bring career-aligned, debt-free education to employers and their workforce has created pathways for 52,000+ Learners to accelerate their careers with 3,100+ learning options.
Our teams are tied together by a recognition of how impactful education can be for one’s career, livelihood and community. Our commitment to the success of our Learners is what defines us. To get a better feel for our culture, watch more here.
Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, TX, VA, WA, WI.
What we're looking for:
InStride is looking for a Sr. Content Strategy Specialist to develop and drive our content strategy for our learner engagement efforts. This is an exciting growth opportunity to partner with our Engagement, Design, and Product teams to help learners become aware of, engage with and participate in corporate partner education programs.
Who you are:
- 3+ years experience in content creation, marketing, communications, or a similar role.
- Success developing and executing strategies for multimedia assets and product content integration
- Ability to manage multiple initiatives with a track record for consistently meeting deadlines
- Proactive problem-solver who takes initiative to tackle new challenges and propose creative solutions
- Driven by curiosity with a passion for learning and exploring new ideas to drive continuous improvement
- Excellent written and verbal communication skills, with strong attention to detail
- Skilled at facilitating and enabling people to collaborate with each other
- Excited by the challenge of building a premier business that delivers not only high revenue growth and compelling return on investment, but also has a substantial impact on society
- Exposure to the functioning of higher education institutions through direct experience or affiliation with the education industry
- High EQ, comfort with ambiguity and a “no job too small” startup mentality
- Ability to receive and provide effective feedback with a growth mindset
How you will create impact:
- Develop and implement a comprehensive, audience-centric content strategy in collaboration with the Manager, Strategic Initiatives, leveraging a diverse range of multimedia assets to captivate learners and guide them through the awareness and consideration phases
- Develop our editorial calendar to drive a content strategy that is amplified through our B2B2C marketing efforts
- Create a multimedia content map that considers various content formats such as written, static visuals and video
- Collaborate with our internal design team and freelancers for various content initiatives
- Own and optimize performance metrics (engagement and conversion) for content
- Support additional marketing initiatives across paid media, email and social campaigns
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!
Benefits @ InStride
As an organization that champions investing in people, it’s critical we walk the talk. That’s why every InStride employee is eligible to enroll in 3,100+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to all employees starting Day 1.
This role is also eligible for the following benefits:
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- And more!
InStride Diversity and Inclusion Statement
At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have a disability or special need that requires accommodation, please let your recruiter know.
Policies & Disclosure
Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing.
For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.
Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.
About InStride
InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: https://www.instride.com/
