Lead / Senior Analyst - Sales Effectiveness

Lead / Senior Analyst - Sales Effectiveness

Who are we and What do we do?

InMobi is the largest independent mobile advertising network in the world. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.  After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world. Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 1.64 billion devices, in over 165 countries, through more than 200 billion mobile ad impressions monthly. The company has over 17 offices including Bangalore (HQ), London, New York, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai.  
For more information, please visit http://www.inmobi.com  

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What do we promise?

We offer an opportunity to have an immediate impact on the company and our business. The work that you shall do will be mission critical for InMobi and will be critical for Sales Effectiveness, working with highly capable and ambitious sales teams globally. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

Position Overview

The Senior Analyst - Sales Effectiveness will be a critical member of our Sales Effectiveness team, focusing on Sales Enablement, ensuring alignment of the sales tech stack with business goals to optimize sales productivity and outcomes. This role is designed for an individual who thrives in a dynamic environment, possesses strong technical acumen in Salesforce, and is passionate about leveraging AI and automation to empower sales teams through effective enablement strategies. Effective closely with cross-functional teams to ensure seamless Salesforce operations and provide vital support to our Sales Effectiveness initiatives.

Roles and Responsibilities

• Partner with global client-facing teams to align Salesforce and sales tech stack usage with business goals, driving adoption and strategic utilization of tools to enhance sales productivity and strengthen customer relationships.
• Leverage AI and automation to streamline sales processes, reduce turnaround time, and save sales teams' bandwidth from operational tasks, making their workflows more efficient and effective.
• Continuously evaluate industry trends and emerging AI and automation tools, ensuring our tech stack remains up-to-date and competitive in the evolving market landscape.
• Collaborate with tech stack partners to manage relationships and ensure the best utilization of their features to enhance and optimize our sales processes.
• Develop, maintain, and refine guidance and documentation to help sales teams strategically align the use of tools and technology with business goals, maximizing productivity and effectiveness.
• Act as a key liaison for feedback from business teams, working to continually optimize tools and processes to meet their needs.

• Manage Salesforce operations, including resolving BAU cases, handling integrations, and customizing the platform to meet evolving business needs.
• Collaborate with cross functionally to implement automation solutions and ensure Salesforce is optimized for efficiency and effectiveness.

• Collaborate with the Data Governance team to ensure that Salesforce data is accurate, consistent, and flows seamlessly to other business intelligence tools.
• Support the creation and maintenance of comprehensive SFDC reports and dashboards.

Qualifications

• Bachelor’s degree with 2-4 years of experience in SalesOps/StratOps/RevOps
• Master’s Degree with 1-2 years of experience in SalesOps/StratOps/RevOps
• Exceptional communication skills, both written and verbal.
• Ability to value time and prioritize tasks effectively.
• Ability to work independently and collaboratively with cross-functional teams.
• Quick to learn new tools and adaptable in mastering new processes.

What Success Looks Like

Success in this role means driving the strategic use of Salesforce and sales technology to significantly enhance sales productivity and customer relationships. The ideal candidate will streamline processes through AI and automation, keep the tech stack cutting-edge by integrating industry-leading tools, and ensure seamless data accuracy and flow. Their efforts will result in a more efficient sales operation, aligned with business goals and empowered by continuous optimization and proactive problem-solving.