Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Consistently featured among the “Great Places to Work” since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
Japan – as a Market for InMobi:
Japan stands as a key strategic market for us with a solid foundation built over the past 10 years. We work with some of the most prominent brands and agencies in Japan to underscore our commitment to addressing their diverse marketing objectives
We provide a mobile-first approach, seamlessly catering to a spectrum of marketing needs—from comprehensive market research to fostering customer engagement. Over the years, we have actively diversified our portfolio of offerings, evolving beyond Programmatic advertising to establish a robust exchange business. Furthermore, we have successfully launched Glance, our consumer-centric business, in the Japan market.
About the Role:
The InMobi Ads business offers marketing solutions to digital marketers & businesses and powers their growth by helping them drive their marketing objectives with efficiency & measurable outcomes. We use technology, data and optimization to deliver on our client’s awareness or performance objectives. As the Director of InMobi Ads business – Japan, you will be part of the leadership team in Asia and will lead the Demand side business and teams for InMobi platforms. Reporting to the Managing Director – InMobi Group Japan, you will define the business strategy, client strategy and execute the annual plan in Japan.
- Lead InMobi’s Ads business & grow the market with close coordination with stake holders and cross functional teams
- Define strategy and priorities for Japan market on a short, mid, and long term basis in alignment with central and global organizational strategies
- Develop new and existing relationships with DSPs (Demand Side Platforms) and Agencies and forge strategic partnerships that drive business growth
- Work with product/platform teams to identify levers for InMobi Exchange growth in Japan
- Build, track and manage an active sales pipeline to achieve quarterly sales targets and build a broad base of repeat advertisers
- Participate in delivering InMobi events and represent InMobi at industry trade shows and panels
Critical Requirements
- 15+ years of experience in Japan Adtech ecosystem
- Expertise in programmatic/Open exchange demand management
- 5-8 years' experience leading Japan market sales or demand generation for an SSP/Programmatic platform
- Master's degree or equivalent practical experience in the Digital advertising industry.
- Experience of managing a sales team, revenue goals in the Adtech ecosystem with a demand or supply platform in Japan
- Self-starter with past experience of working in a multinational, fast paced dynamic environment with overseas collaboration
- Proven track record in developing country level strategies and building revenue based annual plans and execution
- Exceptional communicator with strong strategic thinking, attention to detail with outstanding teamwork, organizational and interpersonal skills
- Ability to think out of the box and plan in a structured manner to deliver specific quarterly goals
- Deep network of relationships across the mobile advertising ecosystem preferably with Demand Side Platforms (DSPs)
- Strong expertise in Programmatic advertising platforms especially exchange or SSP side business
- Strong understanding of various marketing objectives and outcome-based advertising
- Strong analytical skills, with proven ability to share insights that drive results and customer value
- Creative and analytical thinker; fast learner in a technological environment
- The role will require international travel based on business needs
- Experience of working with a global/multi national organization with geographically distributed cross functional teams
- Proficiency in Japanese with a solid working knowledge of English will be essential
InMobi values diversity and is committed to creating an inclusive workplace that fosters innovation and success. If you are a visionary leader ready to make a significant impact in the Ad-tech industry, we invite you to join our team and contribute to our shared success. Apply now to be a part of our exciting journey at InMobi.
