Specialist, Campaign Management (Contract)

This is a contract to hire position

Influential is looking for an experienced Specialist to join our Campaign Management team. The Specialist will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers. With a passion for all things social, this role is responsible for the complete management of influencers from sourcing and pitching to clients, to the day-to-day management of creators throughout execution lifecycle.

In general, on a typical day you will:

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Being a Specialist requires:

• 3+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience managing and coordinating projects in a fast-paced environment
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including musicians, actors, business/tech, foodies, gamers, chefs, etc
• Strong writing skills with the ability to compose client-facing collateral
• You can navigate the nuances of a diverse portfolio of clients across Automotive, Beauty, CPG, Fashion, Gaming, Lifestyle, Tech, and TV/film
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Established network of managers/agents or Influencer contacts.
• Bachelor’s degree or equivalent experience

Bonus points if:

• Experience with on-site or experiential Influencer events
• Experience managing production elements of an Influencer campaign.
• Experience at a marketing-tech or media start-up
• You’re passionate about social media and/or influencer marketing

Estimated salary range after conversion:

$65,000 - $80,000

(www.influential.co)