Industrious is the largest premium workplace provider in the U.S. with nearly 100 locations in more than 50 U.S. cities. Its Workplace Experience platform, which pairs thoughtfully-designed spaces with hospitality-driven services and amenities, has reshaped the concept of coworking into a scalable solution for companies of all sizes and stages. Since its founding in 2013, Industrious has helped thousands of companies scale their businesses while maintaining the highest NPS scores in the industry. For more information, visit www.industriousoffice.com.
As we shape the future of workplace experience, we’re looking for motivated, thoughtful, and collaborative people who are excited to join a high-growth, warm, and welcoming team. For more information, please visit www.industriousoffice.com/careers.
About the Role:
Industrious is transforming the real estate industry and improving the way people experience work. The Marketing Automation Developer is a critical role in shaping how we make our vision a reality, and enabling Industrious to continue to rapidly expand our network of proud members.
As a Marketing Automation Developer, you will work cross-functionally with our Marketing, Sales, Technology, and Analytics teams and should be comfortable owning projects from inception to completion. You will focus on making our marketing automation platforms (Marketo) robust and highly scalable, while balancing the effort required to achieve a rigorous system architecture with business needs in order to make pragmatic decisions. You will also ideally have the ability to execute Salesforce configuration changes in close collaboration with Salesforce admins. You'll influence key decisions that will build the foundation for our internal technology stack, which will have a lasting impact.
Our ideal candidate is someone that has experience with implementing and managing marketing automation platforms, understands architectural trade-offs, and excels within a small, agile team. You have a track record as a dedicated and positive team player, and are excited about the opportunity to help build a rapidly growing business.
Scope and deliver Marketing Automation projects from inception to completion, collaborating closely with members of our marketing team, Salesforce admins, web developers, and our digital product team
Responsible for the day-to-day technical operations for Marketo and liaison with Salesforce admins
Make updates and debug autonomously in Salesforce when necessary
Work closely with the sales organization to optimize the bi-directional flow of leads and contact data through the CRM platform - Marketo and Salesforce. Assist with lead database management; data normalization, custom fields, attributions, tags, etc…
Set-up new API integrations; manage existing integrations and custom API web services
Work with our marketing team to develop lead scoring and quality management processes to help the sales organization in identifying qualified leads and driving pipeline growth
Ensure data integrity through effective design and maintenance of Salesforce and Marketo applications
Collaborate with the Analytics team to develop and maintain key performance metrics, and the supporting marketing data infrastructure
5+ years' experience managing digital programs for a direct-to-consumer digital product brand
2+ years' hands-on Marketing Automation experience in a Marketo environment (certification is a plus)
2+ years' experience working with Salesforce administrators (certification is a plus)
Experience configuring Salesforce is a major plus
Highly proficient in Marketing Automation methodology and lead management
Demonstrated ability to train others in the use of Marketo and other marketing applications
Demonstrated ability to execute multiple successful projects with minimal supervision in a fast-paced environment
Experience building contact nurturing/lead scoring campaigns Expertise in web analytics, metrics, and reporting
In addition to our incredible team, there are lots of other fun reasons to work with us.
Industrious is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Industrious believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment which celebrates diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs.