About the Company:

Industrious is the largest premium flexible workspace provider in the U.S. with over 80 locations in more than 45 U.S. cities. Its Workplace Experience platform, which pairs thoughtfully-designed spaces with hospitality-driven services and amenities, has reshaped the concept of coworking into a scalable solution for companies of all sizes and stages. Since its founding in 2013, Industrious has helped thousands of companies scale their businesses while maintaining the highest NPS scores in the industry. For more information, visit www.industriousoffice.com.

As we shape the future of workplace experience, we’re looking for motivated, thoughtful, and collaborative people who are excited to join a high-growth, warm, and welcoming team.  For more information, please visit www.industriousoffice.com/careers.

About the role:

Industrious is looking for a dynamic, proactive, and proven leader to join the Brand and Marketing team as Senior Director, Brand, reporting to the VP, Brand and Marketing. As Industrious continues to grow, this role will be key in strategically defining the Industrious brand narrative and ensuring that all of our communication and brand partnerships support our aggressive growth efforts. This role will lead and develop a growing team of communications, brand, and content professionals. Responsibilities will include:

  • Provide strategic brand leadership
    • Partner with executive leadership to ensure internal and external communication efforts are aligned with long-term growth goals
    • Design and implement industry thought leadership strategy
    • Work closely with the people team to define and articulate the employee brand
  • Lead brand partnerships strategy
    • Identify, negotiate, and execute brand partnerships
    • Create processes for managing partnerships cross-functionally
  • Create systems to drive consistency throughout the organization
    • Develop a centralized library to help ensure the entire organization is using most current and approved messaging and assets to promote Industrious across all key audiences
  • Oversee internal and external communication
    • Oversee development of all internal and external communication tools
    • Ensure consistency in brand voice and messaging on all internal and external materials
    • Oversee marketing communication channels including monthly newsletters and blog communications
  • Oversee marketing content development
    • Create brand management and content development governance structures to guide strategic content creation
    • Partner with the product marketing team on the Marketing Content Calendar
    • Strategize, develop and deploy content marketing plans in support of team and company objectives
    • Oversee production of all video and photoshoots
    • Manage external contractors including copywriters, designers, and videographers

Requirements:

  • 10-15 years of marketing experience with at least 5 years of managing in a fast-growth company
  • Bachelor’s degree in business, communications, or marketing; MBA preferred
  • Deep knowledge of brand and communications strategy
  • Deep experience in content development
  • Demonstrated ability to professionally develop and coach team members.
  • Solid communicator who prioritizes transparency and collaboration
  • Thrives on creating things that didn’t previously exist
  • Works well independently
  • Possesses a growth mentality that embraces feedback and mentoring
  • Passion for Industrious and our mission
  • Has a successful track record working in a fast-growth environment
Perks:

In addition to our incredible team, there are lots of other fun reasons to work with us.

  • Daily breakfast, snacks, coffee, tea, and drinks at all Industrious locations
  • Health care, including vision and dental
  • Learning & development grant
  • 401K plan
  • Smart casual dress code
  • Generous vacation time
  • Paid parental leave
  • Team outings and annual company-wide offsite

Industrious in the News:

Industrious is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Industrious believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment which celebrates diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs.

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