Senior Manager, Brand Strategy

 

Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigo’s portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN. www.indigoag.com

 

The Senior Manager. Brand Strategy will help drive the overall brand marketing strategy.  He/she will be responsible for helping lead and facilitate development of world class marketing plans that will be disruptive within the category and drive brand obsession globally. This role reports directly to the CMO nd will work closely with Commercial Marketing, Market Development and Product Management.

 

Responsibilities:

  • Help develop the overall brand vision for Indigo. Ensured plan aligned to the broader Indigo offer and was connected to Indigo’s overall mission and core values
  • Help build a clear, ownable, Global Brand and Communications Strategy to grow market share and brand awareness/obsession globally
  • Help lead the execution of brand identity & strategy by working closely with other functions, including Commercial Marketing, Communications, Market Development and Product Management
  • Work to ensure that in 5 years, Indigo’s international brand is as strong as our US brand
  • Help lead the development of the annual marketing plans to ensure consistent execution globally
  • Help research and design Stakeholder Target Definitions. Built overall Brand Architecture, highlighting communication differences and reasons to believe
  • Help develop the Communication Context Strategy, including messaging and creative strategy
  • Understands our purpose and core values and what makes Indigo different from other companies
  • Widely viewed as someone who personifies our core values, is committed to them, and leans on them when making difficult decisions

 

Competencies:

  • Growth mindset
  • Metrics driven
  • Build and execute integrated marketing plans
  • Able to work form a blank page and build a strategy, yet scrappy plan
  • Geared towards and comfortable with learning and adapting quickly
  • Strong leadership skills
  • Can work in a matrix organization and is able to lead even when not the leader/owner
  • Optimistic believer in Indigo and our mission

 

 

Qualifications:

  • 10+ years of marketing experience, including brand strategy/positioning/planning, new product launch and product commercialization, and consumer marketing across the marketing mix
  • Has 2+ years of recent cross channel and integrated digital experience
  • Experience adapting to existing/established industry
  • Experience working on global marketing programs and within a global marketing organization, with an understanding of international markets / regions
  • Experience in managing within a complex matrix organization
  • Demonstrated success in a similar role in another company

 

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