Indigo is a company dedicated to harnessing nature to help farmers sustainably feed the planet. With a vision of creating a world where farming is an economically desirable and accessible profession, Indigo works alongside its growers to apply natural approaches, grow healthy food for all, and conserve resources for future generations. Utilizing beneficial plant microbes to improve crop health and productivity, Indigo’s portfolio is focused on cotton, wheat, rice, corn, and soybeans. The company is headquartered in Boston, MA, with commercial and customer service based in Memphis, TN.


  • Serve as the global go-to-market lead for Pricing Tool software feature and contract launches, collaborating across Pricing Services, Product Management, Marketing, Global Business Service and regional customer-facing teams to ensure a cohesive go-to-market approach and successful execution
    • Establish relationships with key regional go-to-market partners and stakeholders
    • Collaborate with regional go-to-market leader to launch Pricing Tool products and services
    • Closely partner with Global Business Service team to define new processes, implement required process changes, and ensure operational excellence
  • Support regional go-to-market leader and closely collaborate to provide ongoing enablement to Marketing and regional customer-facing teams on our Pricing Tools story, competitive intelligence, positioning, and market trends
    • Partner with regional go-to-market leader to develop marketing requirements documents for assigned segments
    • Partner with Pricing Services and Product Management subject matter experts to assemble product requirement docs
    • Monitor global launch performance and provide in-market support, as needed
  • Own and evangelize the Pricing Tools “voice of the customer” from concept to in-market execution
    • Partner with internal subject matter experts to contribute to existing deep, organizational customer understanding
    • Deliver field reports and insights to Offering, Pricing Services and Product Management teams to inform Pricing Tool product development and marketing activities
    • Develop deep customer persona expertise and constantly test hypotheses to build deeper understanding
  • Own the Pricing Tools customer journey
    • Articulate the Pricing Tools customer experience and develop deep knowledge of their journey, including pain points, desired outcomes, and jobs
    • Champion key customer jobs-to-be-done and influence Offering, Pricing Services, and Product Management leadership to drive strategic prioritization
  • Share and contribute to the overall Offering vision
    • Contribute to customer insights and supporting rationale to inform Marketplace Offering vision
    • Partner with Product Management teams to drive customer-centric software design
    • Analyze market opportunities and provide financial rationale to support Offering strategies
    • Develop deep competitive intelligence knowledge and share across Pricing Tools stakeholders
  • Own the development and maintenance of global, scalable Pricing Tools positioning and messaging
    • Become go-to resource for global Pricing Tools positioning and provide messaging guidance to Marketing, regional go-to-market leader, and customer-facing teams, as required
    • Develop global Pricing Tools value proposition and messaging framework
    • Identify and collect compelling proof points to support unique selling points and differentiate Pricing Tools services and software


  • Exceptional, inspiring storytelling
  • Solution-oriented with strong bias for action
  • Strong cross-functional communication and collaboration
  • Proven track record driving service or software adoption and utilization
  • Strong customer empathy with demonstrated customer-centric focus
  • Able to aggregate different sources of data into a coherent customer voice
  • High level of awareness to shifting market needs and “first respondent” to opportunities
  • Analytical, with strong financial analysis skills
  • Committed to sharing market findings (e.g., insights, trends, etc.) with internal partners
  • Ability to prioritize and articulate tradeoffs for key decisions


  • More than 5 years of work experience
  • MBA preferred, but not required
  • 3-5 years of service or software Product Marketing experience
  • Agriculture industry experience, a plus

Indigo is committed to living our values, specifically “creating a work environment where everyone feels respected, connected, and has opportunities to learn and grow.” As part of living our values, we strive to create a diverse and inclusive work environment where everyone feels they can be themselves and has an equal opportunity of succeeding.

Apply for this Job

* Required
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Indigo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.