Digital Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

 

The role of the Digital Manager as part of the Global Digital Brand team is to drive Indigo’s website strategy with the objective of creating a best-in-class digital experience as the external manifestation of the Indigo brand and business. The role of Digital Manager blends creative with data and will:

 

 

Responsibilities:

 

Learn Indigo’s brand voice and guidelines to be able to effectively evaluate digital designs

  • Be an ongoing proponent of digital creative and functional trends to ensure a best-in-class experience

 

Own website page development projects from brief through launch, including requirement and content gathering, steering design and development, and overseeing agency process

  • Fully understand site map and status of all current landing pages across IndigoAg.com and related domains as well as upcoming roadmap of site projects across IndigoAg.com
  • Become a known internal owner of website-related requests with an established intake process
  • Manage and continually improving upon our website template guidelines and specifications
  • Be fully trained on site updates across all existing functionality

 

Become a strong support to the digital and marketing team on brand and product campaigns

  • Establish working relationship with analytics function and determine cadence of website-related reports

 

Develop process for launching new international market websites and ongoing requests/communication

 

Competencies:

  • Excellent organizational and time management skills, including: ability to multitask, reprioritize and respond quickly; outstanding thoroughness, attention to detail, and accuracy in work product with an eye for context and big-picture focus
  • Strong and flexible work ethic, including: work independently as well as within a team; willingness to roll up sleeves and get things done; dependable and reliable with the ability to go above and beyond; and capable of reading urgent situations and solving without complaint or hesitation
  • Positive and professional attitude, including: persistent, patient and diplomatic; high-energy, capable of operating in a fast-paced work environment; positive and optimistic attitude; and high integrity and good judgment
  • Strong communication and interpersonal skills, including: ability to work well with people at all organizational levels; ability to work effectively both independently and in a collaborative structure; and highly cross functional
  • Creative/analytical mindset: Ability to jump from creative side of social to analytical to prove ideas; a creative problem solver
  • Passionate and enthusiastic about Indigos core values and mission

 

 

Qualifications:

  • 4-6 years digital experience
  • Versatile knowledge of website strategy and maintenance including UX, UI, SEO, and content management
  • Experience managing website for a brand, institution, or program
  • Clear understanding of web management compliance standards including GDPR, accessibility, etc.
  • Proven track record of managing process of web page or site creation from wireframes and designs through development and go-live
  • Basic to intermediate graphic design skills
  • Experience working with Hubspot and Marketo preferred

 

 

 

 

 

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