Senior manager, Grower commerical marketing


Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil.      





Become familiar with Indigo’s various product offerings and customer segments, enough to put forward strategic and creative marketing strategies


Familiarize across functional marketing expertise and understand utilization and past learnings from existing channels to drive campaign recommendations


Integrate with the commercial sales team to fully understand grower goals, and current plan in place to enable them from a marketing perspective


Partner with the sales team to determine goals for awareness, demand, pipeline and revenue targets


Use marketing analytics fluency to identify and execute campaign / channel optimization techniques based on insights coming from media and campaign performance, segmentation strategies and/or outside learnings; This should be true for all above / below the line activities


Provide end-to-end campaign management to drive engagement, pipeline and closed revenue, leveraging key channels such as digital advertising, web marketing, video, webinars, direct mail, events, field activities and more

  • Lead timeline management to campaign setup, delivery of assets/info through to troubleshooting and reporting
  • Ensure creative excellence, cohesiveness and quality across campaigns
  • Execute on 3+ campaigns at any given time


Work with the direct/digital functional expert to define and develop automated grower user journeys to engender trust and loyalty as measured by shared YoY grower retention goals and other suggested metrics


Ensure all outbound communications are tightly aligned with Indigo brand, look and feel and voice


Ensure (in partnership with the wider marketing team) that growers experience with Indigo feels thoughtful, value-additive and cohesive


Over time, build and manage a superstar grower-focused commercial marketing team


Understands and embodies our mission & core values

  • Excited by Indigo’s mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Optimistic and innovative; solution-oriented; shows no signs of cynicism
  • Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
    • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
    • Values, communicates and interacts with others with high levels of transparency and respect


Collaborates well across functions; creates an inspiring and collegial work environment



  • Strong demand-generation marketer (brings analytical, sales mindset to the table)
  • Strategic thinker, but able to roll up their sleeves to get things done
  • Familiarity across marketing channels, or quick learner, to iterate, optimize and deliver results
  • Effective at driving process and change, able to break down doors to execute well
  • Autonomous self-starter but collaborative, able to effectively navigate and drive towards goals through ambiguity
  • Strong sales-enablement marketer, or quick learner
  • Strong brand marketer, or quick learner (brings creativity to the table, representing various customer voices)
  • Comfortable as a general athlete on the marketing team
  • Experience effectively managing cross-functional, multi-dimensional projects, balancing multiple priorities with attention to detail
  • Able to collaborate with senior leaders as a holistic thinker across the organization but ego-less in taking direction
  • Curious and fast learner - ability to quickly get up to speed on newly formed and developing products & programs and quickly understand business objectives to execute against them
  • Excellent presentation skills
  • Experience running analytics on campaign performance, comfortable with numbers and digital tracking mechanisms



  • 7-12 years of marketing experience
  • Hands on experience building demand programs in 3 or more marketing channels
  • Experience and fluency with marketing technology
  • Brand / agency experience; can discern quality work
  • Agriculture experience or demonstrated ability to get up to speed across various industries is preferred
  • Proven track record of marketing success in a fast-paced, growth-stage environment
  • B2B experience is preferred
  • Travel required 1-2 times per month





Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Indigo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.