Director, Direct and Digital Marketing

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers and buyers to sustainably produce and market high quality harvests through a digital marketplace. With its Atlas business, Indigo is delivering innovative scientific and data-based solutions for the entire supply chain, furthering its mission of harnessing nature to help farmers sustainably feed the planet. In 2019, Indigo was ranked #1 on CNBC’s Disruptor 50 list and #35 on Fast Company’s Most Innovative Companies list. The company is headquartered in Boston, MA, with additional offices in Memphis, TN; Research Triangle Park, NC; Sydney, Australia; Buenos Aires, Argentina; and São Paulo, Brazil.

 

Responsibilities:

  

Establishes him/herself as a partner within the marketing organization and shapes requests into most optimal and meaningful interpretation against goals

 

Understands and embraces Indigo’s brand look, feel and tone and ensures all performance materials are cohesive and consistent

 

Demonstrates a deep understanding of our key stakeholders (growers, buyers, shippers, carriers, consumers) and the sales cycle for each group

  • Understands Indigo's stakeholder touchpoints

 

Understands business objectives and how their role will help drive business results

 

Develops a vision and strategy for the direct marketing function, including deployment plan for new/existing tools and global playbooks for engagement with the functional team and utilization of direct marketing systems

 

Establishes, in collaboration with Strategy and Operations, a data and analytics dashboard to measure performance against acquisition and retention marketing activities

  • Sets KPIs and implements a process for reporting out on those KPIs

 

Competencies:

  • Understands agriculture media landscape but represents outside of it
  • Sophisticated in all digital and mobile media channels and their role in integrated marketing efforts
  • Disseminate and prioritize requests from a wide variety of stakeholders
  • Adds structure and strategy to an ambiguous environment
  • Team-player
  • Data driven mentality
  • Acknowledge inefficiencies or problems and problem solve quickly
  • Thoughtful of the overall brand, and considerate of messaging that will affect multiple customer segments
  • Work cross-functionally to drive outcomes
  • Proactive about new opportunities and areas to share our story. Does so with energy, creativity and collaboration across the organization, specifically within marketing.
  • Thinks strategically and thoughtfully to ensure a consistent and great customer experience, but able to turn quickly in order to deliver on needs of the business
  • Lead and influence by example
  • Sees big picture and how multiple aspects of the business intersect
  • Presents strategy, metrics and results to leadership organization
  • Highly communicative while also being succinct and able to edit to most essential information
  • Thinks in data and numbers while also understanding and incorporating our tone, brand, and vision
  • Highly cross functional; collaborative and flexible mindset

 

Qualifications:

  • 8-10 years of B2C and B2B marketing experience
  • Experience leading teams and driving results
  • Experience working with highly respected brands
  • CRM, retention and loyalty experience
  • Comfortable and familiar with w/w, m/m and year/year performance metrics and readouts
  • Data, technology and business background
  • eCommerce and mCommerce experience
  • Familiar with data warehouses, integrated data-systems across product, research and marketing.
  • Experience managing email, social media, and loyalty campaigns
  • Travel-required

 

Apply for this Job

* Required
File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Indigo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.