Brand Manager, Events

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

 

 

Responsibilities:

 

Understand Indigo’s brand and category, and how it is represented internally and externally

  • Support making Indigo an important and "rooted for" brand through the development and execution of best-in-class experiences that include industry and consumer
  • Take over management of Indigo branded swag and event signage with “library” of event tools in each office
  • Develop event collateral section of brand guidelines

 

Learn about the landscape of corporate and ag conferences that exist

 

Establish a way for Indigo to show up at selected events/conferences and a process for Indigo evaluating post-participation 

  • Collaborate with PR to establish a company-wide event and conference calendar 
  • Connect with business leads to communicate conference and event attendance strategy 

 

Become a link between Commercial and brand from an events standpoint creating consistency in look across seminars and bigger brand events

 

Take on full ownership of a 5-7k person 2020 event – leading the planning, management and logistics

  • Manage and produce the Indigo event with 90% attendee satisfaction
  • Generate enough event sponsorship and revenue to pay for the Indigo event

 

Competencies:

 

  • Good communicator, is able to articulate clear direction to a variety of different skills/personalities 
  • Good taste, high-quality aesthetic 
  • Strong leadership skills
  • Regular event-goer
  • A problem solver and can-do attitude, willing to build it/make it happen
  • Has high attention to detail balanced with strong imagination and conceptual ability
  • Comfortable presenting to executive leadership
  • Comfortable working in fast-paced environment
  • Organized, analytical and logical 
  • Highly cross functional, team player

 

Qualifications:

 

  • 5-7 years of working in the event planning or experiential marketing
  • Project management experience and/or event planning, required
  • Experience working with agencies
  • Experience managing external agencies and vendors
  • Experience working in a fast-paced environment
  • Experience with cross-functional roles
  • Experience with event sponsorship, preferred
  • Proven record of producing and executing world class events

 

 

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