Social Media Associate Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

The role of the Social Media Associate Manager is to help contribute to and execute Indigo’s social strategy across all channels with the objective of growing followership and engaging with the community.

 

 

Responsibilities:

  • Own and execute against the social media content calendar
  • Be a strong support to the social and marketing team on large social activations, brand and product campaigns, and new channel launches
  • Compile, analyze and distribute monthly and quarterly reports benchmarking social goals, social monitoring, and social trends with key insights
  • Schedule and QA all social content prior to publishing
  • Be an internal advocate for social sharing and manage employee social media guidelines and requests
  • Manage and continually improve upon our social media guidelines for content and response
  • Develop social KPI’s and benchmarks
  • Be a key contributor to ongoing social response process
  • Capture content in live situations as well as contribute to planned social content capture

 

Competencies

  • Passion for Indigo’s mission with a positive can-do attitude
  • Excellent organizational and time management skills
  • Ability to multitask, reprioritize and respond quickly
  • Outstanding thoroughness, attention to detail, and accuracy in work product with an eye for context and big-picture focus
  • Strong and flexible work ethic
  • Work independently as well as within a team
  • Willingness to roll up sleeves and get things done
  • Dependable and reliable with the ability to go above and beyond
  • Capable of reading urgent situations and solving without complaint or hesitation
  • Positive and professional attitude
  • Persistent, patient and diplomatic
  • High-energy, capable of operating in a fast-paced work environment
  • Positive and optimistic attitude
  • High integrity and good judgment
  • Strong communication and interpersonal skills
  • Ability to work well with people at all organizational levels
  • Ability to work effectively both independently and in a collaborative structure
  • Highly cross functional
  • Creative/analytical mindset
  • Ability to jump from creative side of social to analytical to prove ideas
  • Passionate and enthusiastic about Indigo's core values and mission

 

Qualifications:

 

  • 3-5 years social media experience
  • Deep knowledge of social strategy
  • Experience managing social pages for a brand, institution, or program
  • Clear understanding of various social channels and associated codes of conduct, style, etc.
  • Proven track record of growing social channels and great content/editorial presence on social
  • Experience managing a social listening/monitoring platform a plus
  • Experience with both owned and paid social content preferred
  • Strong copy-editing skills
  • Video and photography skills preferred
  • Ability to understand social and digital analytics

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