Director of Sales, Foodservice and Retail Channels

The Director of Sales, Foodservice and Retail Channel will be responsible for directing, developing, and executing the business goals associated with product strategy for Impossible Foods. This leader will create and manage the sales team organization, which includes overseeing distribution networks, trade promotion programs and overall sales goals.  This position will report to the General Manager of the US Business.

Primary Responsibilities

In your role as the Director of Sales at Impossible Foods you will be part of our success by:

  • Directing the developing and execution of sales and trade promotion strategies to grow this business line and attract new customers

  • Directing and developing the tools and materials the sales organization needs to achieve business objectives including Salesforce CRM platform and trade spend software solution.

  • Developing, forecasting and achieving key business metrics to manage against revenue and profitability targets.

  • Coordinating projects with internal and external resources (product development, production planning, logistics, trade, sales, market research, consultants).

  • Effectively leading and motivating a growing, regional-based sales team.

  • Participating in visits and negotiations to key strategic accounts - including national accounts, key distributor partners and GPOs.

  • Managing third party foodservice and retail broker partners to ensure flawless execution.  Enlist broker partners for administrative and category management where required.

  • Growing retail sales through creating ubiquitous distribution, achieving parity pricing, securing optimal shelf presence and executing appropriate promotions (when Retail is green-lighted)

  • Developing and executing sales, pricing and merchandising strategies with retail partners that will simultaneously achieve Impossible Foods’ goals and retailer goals.


  • Demonstrated successful sales history negotiating with distributor customers and meeting trade spend budget.

  • Possess strong understanding of trade spend and promotional strategy.

  • Proven track record of strong collaboration with internal marketing teams.

  • Experience running business at a local and national account level.

  • Expertise in overseeing distributor sales teams and managing broker networks

  • Demonstrated successful work history managing a product line and brand across multiple foodservice channels.

  • Experience in both foodservice and retail.

  • Ability to flex into multiple roles (we are a start-up after all!).

Education/Training Required

  • Bachelor’s Degree

  • 10+ years CPG and Foodservice Managerial Sales experience (Food Service, Food Service Manufacturing, Broker, or Distributor Sales)

  • Category Management experience within the commercial and non-commercial sectors.

  • Consistently demonstrated years of supervisory/managerial experience

  • Experience working with Salesforce and Microsoft Office suite


  • Travel for this role is approximately 60-70%.

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