Our Company:
At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and more, visit www.impact.com.
Your Role at Impact:
Content is central to Impact’s greater mission of empowering and growing the partnership economy. To help achieve this goal, the Content Marketer works closely with the Content Marketing Manager and different subject matter experts (SMEs) within the organization, such as the leadership team, partner and CSM teams, the design team, and demand gen/programs teams.
This role requires staying abreast of industry events and changes, which informs their multimedia content development (blog posts, infographics, eBooks, microsites, videos, etc.), making sure that all content pieces align with the brand mission and support our objectives and key results (OKRs).
Our ideal candidate is an experienced professional with demonstrable٫ refined skills in writing, storytelling, copyediting, and a complete understanding of content production. You should be detail-oriented and able to work proficiently under pressure. Additionally٫ your expertise in content optimization such as for SEO, demand gen, and branding would be a great boon to the team.
What You'll Do:
- Research and competitor analysis (products and services, content, messaging, and distribution tactics)
- Understand target readers and their key problems, jobs to be done, and online behavior
- Support the full content marketing program, from the ideation and brainstorming process through to the production and launch of content pieces based on overarching product themes across the demand-side perspective
- Know Impact’s user, technology, the greater industry, and competition, and be an informed voice to help drive content strategy and creation
- Develop domain expert in the area of performance marketing, influencer marketing, strategic partnerships, ambassadors, etc.,
- Help maintain a comprehensive content calendar for the organization
- Write and edit thought leadership pieces to support marketing and demand gen activities, including whitepapers, blog posts, bylines, webinars, eBooks, and other forms of marketing content
- Support the ongoing development, distribution, maintenance, and amplification of bylines, ebooks, blog posts, podcasts, videos, whitepapers, infographics, interactive microsites, research pieces, and more
- Apply creative storytelling techniques to present our positioning, thought leadership, and messaging in fresh ways that resonate with each target audience
- Partner with sales, marketing, partnerships, product management, sales enablement, and operations to ensure increased diversity of voices throughout the organization to discover and capture point of views, practical experiences, advice, best practices, and other forms of partnership knowledge — from organizational knowledge to customer wisdom
- Optimize and run the content approval, content launch content feedback and improvement process for new deliverables
- Read and digest primers and training materials produced by product marketing and SMEs throughout the organization to generate new angles of thought leadership
- Track content performance; conduct monthly, quarterly, and annual analysis (looking for insights, traffic, sources, etc); Tracking and measuring the performance of all of the content created from a high-level view down to the granular. Identify top performing pieces of content and repackage them into other formats (video, podcast, infographic, social posts).
- Refreshing existing content and updating it with the latest information and SEO best practices
What You Have:
- Bachelor's degree in communications, English, marketing, or journalism preferred.
- Experience in the digital marketing, performance marketing, and affiliate marketing space
- Over 2 years of content marketing or communications experience
- Proven content writing or copywriting experience, with a portfolio of published pieces.
- Working knowledge of content management systems and Google applications.
- Storytelling skills.
- Excellent writing, editing, and communication skills.
- Multimedia production skills (audio, video, interactive) are big pluses
- A strong sense of autonomy and self-drive.
- The ability to problem-solve, think outside the box, and take creative liberty with projects.
Benefits/Perks:
- Unlimited PTO policy - take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
- Training & Development - learning the advanced partnership automation products
- Flexible work hours
- Private Health Insurance
- Internet Allowance
- Casual work environment
- Mental health aware via our modern health app
- Free Affiliate & Partnerships Industry Fundamentals Certification by PXA
All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.
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