Role Title: Marketing Analytics Manager 

 

The Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s, visit www.impact.com.

Your Role at impact.com:

This role requires you to be based in New York City, or based on the east coast.

We are seeking a highly skilled and experienced Marketing Analytics Manager to join our dynamic team. The ideal candidate will have a strong analytical background, a deep understanding of B2B marketing strategies, and a passion for leveraging data to drive business decisions. As the Marketing Analytics Manager, you will play a critical role in analyzing marketing performance, identifying trends, and providing actionable insights to optimize our marketing efforts and support our growth objectives.

Responsibilities:

  • Collaborate with Marketing (primarily) and cross-functional teams (sales, product, customer success) to identify opportunities to increase efficiency, scale, and align strategies with business objectives.
  • Own the relationship with marketing managers, working on measurement, goals, and implementation of data-driven marketing strategies and initiatives.
  • Develop, maintain, and present marketing dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Analyze and interpret complex data sets to provide actionable insights on marketing performance, customer behavior, market trends, and cross-channel spend optimization.
  • Provide data-driven insights and recommendations for new marketing campaigns, tests, channel launches, and customer acquisition and lifecycle analyses.
  • Explain complex analyses simply and intuitively, challenging assumptions when necessary.
  • Regularly communicate marketing analytics and findings to CMO and other Executives, providing clear and concise insights to inform strategic decision-making.
  • Utilize advanced analytics tools and techniques to segment audiences, forecast trends, and optimize marketing spend.
  • Stay up-to-date with industry trends and best practices in marketing analytics and B2B SaaS.
  • Manage a team of Marketing Analysts.

Qualifications:

  • This role requires you to be based in New York City, or based on the east coast.
  • Bachelor’s degree in Marketing, Business, Statistics, or related; Master’s degree preferred.
  • 7+ years of experience in marketing analytics, preferably in a global B2B SaaS environment.
  • Proficiency in data analysis tools such as SQL, Excel, Tableau, Google Analytics, and Salesforce.
  • Strong understanding of B2B and digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
  • Deep knowledge of measurement methodologies for online and offline marketing channels.
  • Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions.
  • High technical aptitude and analytical thinker with superior problem-solving and decision-making skills.
  • Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.
  • Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines.
  • Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner.
  • Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.
  • Highest level of integrity and good judgment, with the ability to handle highly sensitive, confidential information.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Benefits (Perks):

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Parental Leave
  • Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
  • Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled 
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!

Salary Range: $110-$130K per year plus additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LI_NewYork_NewYork

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Impact.com’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.