Our Company:

At Impact our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world..then this is the place for you. 

Impact is the global leader in Partnership Automation. We work with enterprise and innovative brands like Ticketmaster, Levi’s, Microsoft, Airbnb, and Uber to help them manage all different types of partnerships. From social influencers, B2B, strategic partners, publishers, and traditional affiliates, we have them covered. Our combined suite of products covers the full life partnership lifecycle including onboarding, tracking ads and paying partners, recruiting for new partners, data and marketing intelligence, and protection from fraud. Founded in 2008 by the same team that founded Commission Junction, Impact has grown to over 500 employees and eleven offices across the United States, Europe, Africa, and Asia. 

Why this role is exciting:  

Working under the Marketing Director Greater China , the Demand Generation Marketer owns the launch and execution of lead generation and ABM campaigns to engage our target accounts and ultimately generate pipeline. This person works closely with internal teams and external vendors to develop highly targeted campaign messaging and design, as well as manage campaign deliverables and launch timelines. This person focuses heavily on WeChat campaigns, Email marketing, direct media buys and events while supporting creative development across other demand generation channels. You will also have the opportunity to identify new campaign opportunities and areas for optimization.

Responsibilities:

  • Own the creative development, launch, and ongoing optimization of demand generation and ABM campaigns to align with company initiatives and ABM
  • Day-to-day job duties include:
    • Collaborating with internal teams and external vendors to project manage campaign theme ideation and campaign deliverables
    • Maintaining campaign budgets
    • Researching new media buy opportunities
    • Managing campaign launch calendar
    • Develop and execute on A/B testing strategies
    • Suggest new, innovative areas for growth
  • Project manage the creation of campaign creatives asses such as digital ads, emails, landing pages, and collateral
  • Optimize toward agreed upon campaign KPI’s and ultimately meet agreed upon marketing attributed pipeline and NMRR
  • Develop and maintain integrated, multi-touch marketing campaigns
  • Adhere to campaign launch calendars and timelines

Does this sound like you?

  • Accuracy
  • Devotion to Quality
  • Innovating
  • Analysing and forming opinions
  • Results-oriented
  • Cooperation
  • Commercial drive
  • Willingness to change
  • Social Skills
  • Organization/ Project management
  • Experience with Marketo
  • Experience with various martech platforms
  • Comfortable in Excel
  • Experience with ABM
  • Strong email marketing experience
  • Experience managing campaign optimization and spend
  • Strong collaboration and project management experience
  • Experience tracking and reporting on campaign performance
  • Strong critical thinking and analytical skills
  • 5-7 years of Demand Generation experience

Benefits/Perks:

  • Medical Aid and Provident Fund 
  • Unlimited leave
  • Flexi-time
  • Phenomenal coffee & cereal
  • Free lunch on Thursdays
  • Casual work environment
  • Games room
  • Yummy snacks every Friday
  • Free parking
  • Development & training

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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