Role: SFMC Campaign Manager
Location: London, England, United Kingdom (Hybrid; x2days onsite)
ROLE MISSION
You will partner with our client providing expert, hands-on support to plan, manage and deploy email CRM campaigns across scheduled sends and also automated/triggered lifecycle journeys. You will be crucial to developing and delivering performance-driving CRM activity using the full suite of Salesforce marketing cloud tools and modules and using connected data-driven from our Customer Data Platform. As a core member of the team, you will be one of our go-to SFMC experts (supported by a Senior Campaign Manager) helping to shape our capability as we continue to grow, spotting and nurturing opportunities for our brands, developing new ways of working and helping to build the knowledge of SFMC and its applications across our teams & brands.
WHAT YOU WILL BE DOING IN YOUR ROLE
- Plan, build and execute email communications, campaigns and nurture programs in a flexible and timely manner
- Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies.
- Knowledge of the advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, Cloud Pages etc.
- Experience of working with JIRA / campaign management solutions is nice to have
- Having experience on other ESPs dynamic data would be an added advantage.
- Having an experience of Customer Data Platforms (CDP’s) would be an added advantage.
- Softwares: HTML and CSS Media Queries/AMP Scripts/JS from layered artwork, Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
- Manage set-up and configuration of data-driven campaigns ensuring deliverability
- Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions
- Solid technical skills and expertise with HTML and CSS optimized for email deployment
- Oversee campaigns from creation to analysis and reporting
- Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies.
- Ensuring successful rendering across a wide variety of email clients and browsers
- Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Proven experience with Salesforce Marketing Cloud gained in either an agency or inhouse environment
- Salesforce marketing cloud certified (ideally admin & consultant
- Experienced in Salesforce Marketing Cloud
- Strong critical-thinking and problem-solving skills
- CRM – experience in defining growth (and revenue) generating consumer lifecycle journeys (ideally with a focus on driving direct to consumer engagement & sales), briefing partners to create and setting in place test & earn underpinned by measurement
- Understanding of;
- Digital – journey analytics, tagging and implementation, platforms such as GA & Adobe
- Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr - An active interest in behavioural science approaches and techniques – and how this can be delivered through data
- Experienced in applying Marketing Automation (eg SFMC, Adobe, Braze…)/ CDPs (eg Treasure Data. Segment etc..) Campaign Management / ESP tools to consumer challenges and journeys
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Job Id: 8921
#LI-DC1 #LI-Hybrid
ABOUT OUR COMPANY
Many companies talk about having a unique and thriving business model, but the Inside Ideas Group truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018!
What IIG does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client’s organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution
This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in!
OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.
