Job Summary:

The VP, Global Ecommerce is a key business leader who will lead the strategy and growth of the iHerb global ecommerce business. This includes iHerb brand strategy across owned, earned and paid channels, customer acquisition & retention, and growth of both our 3rd party and iHerb owned brands. The role works cross-functionally with our product, customer experience, global logistics, merchandising, international, and global marketing channel teams as well as external partners to drive continuous growth in a fast evolving global ecommerce space.


Key Responsibilities:

  • Strategic Ecommerce Leadership:
    • Develop and implement a global eCommerce brand positioning and strategy that aligns with the company's overall mission, values, and growth objectives.
    • Identify and prioritize key growth opportunities to optimize iHerb web and app properties for international markets, product categories, and digital channels.
    • Stay abreast of industry trends, consumer behavior, and emerging technologies to drive innovation and competitive advantage.
  • Marketing P&L Management:
    • Optimize marketing P&L for iHerb’s global eCommerce business, ensuring profitability and sustainable growth.
    • Develop and manage annual operating plans and budgets that ensure profitable growth in iHerb’s global markets.
    • Monitor global marketing media performance, identify areas for improvement, and implement corrective actions.

 

  • Team Leadership & Development:
    ○ Build, inspire, and lead a high-performing global eCommerce acquisition, retention and marketing operations team, while working cross-functionally with various functions (merchandising, international teams, operations, technology).
    ○ Foster a culture of collaboration, innovation, and continuous improvement.

 

  • Digital Experience Optimization:
    ○ Collaborate with product & IT on the design, development, and optimization of the company's eCommerce websites, mobile apps, and other digital touchpoints from a business & marketing perspective.
    ○ Ensure a seamless and personalized customer experience across all channels, from initial product discovery to purchase and post-purchase support.
    ○ Utilize data and analytics to identify customer friction points and opportunities for improvement.
    ○ Collaborate on an effective A/B testing and experimentation plan to optimize website performance and conversion rates.

 

  • Marketing & Merchandising:
    ○ Collaborate with marketing teams to develop and execute effective online marketing campaigns, including SEO, SEM, social media, email, and content marketing.
    ○ Partner with merchandising teams to curate compelling product assortments that meet the needs and preferences of target customers.
    ○ Partner with merchandising to develop pricing strategies, promotions, and shipping offers that maximize profitability while remaining competitive.
    ○ Partner with merchandising to develop effective co-op marketing strategies and tactics to drive growth for partner brands.

 

  • Operations & Technology:
    ○ Oversee the eCommerce marketing operations team to ensure smooth operations and content updates across iHerb web properties and apps.
    ○ Partner with technology teams to implement and maintain robust eCommerce platforms, systems, and integrations.
    ○ Ensure the security and privacy of customer data and comply with relevant data protection regulations.

Knowledge, Skills and Abilities:

Required:

  • Deep knowledge and understanding of the online ecommerce space, especially from a global perspective.
  • Subject matter expertise in all ecommerce KPIs related to a customer’s journey, from first visit through ongoing retention over time.
  • Experience collaborating and communicating effectively across all levels of an organization, from C-level to individual contributor level.
  • Familiarity with product compliance, cross-border retail and global logistics a plus

Equipment Knowledge:

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
  • Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.

Experience Requirements:

  • Proven track record of ecommerce growth and scale.
  • 10+ years of experience in team building and development
  • 10+ years of experience in ecommerce growth and marketing, including site optimization, marketing operations, paid media, paid search, paid social, display, video, influencer and brand marketing.


Education Requirements:
Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience

 

#LI-AM1

#LI-Remote


Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.


About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity


iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 


iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in iHerb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.



Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.