iCapital Network is looking for an experienced and talented Product Marketer to lead the effort to drive understanding of and demand for the Private Market and Hedge Fund products offered on the flagship platform and to help build the iCapital brand as the leading authority on Alternative Investments.
You will be a core member of the Marketing team working closely with the iCapital Research and Due Diligence and Client Sales and Service teams in the development of product content. This role will provide you with a chance to demonstrate creativity and shine in a fast-paced, high-growth environment that values high-quality and compelling client materials and communications.
Corporate Title: Senior Vice President
Develop the marketing strategy for the launch and ongoing support of all products
Collaborate with the Product Specialists to develop comprehensive and compelling marketing materials suitable for the financial advisor marketplace and high-net-worth investors, as well as materials to support the education and support of our sales team
Partner with the SVP, Head of Content in the development of Alternative Investments educational materials in support of the advisor community
Engage with members of the Marketing team in the design and promotion of fund content and with our Compliance team in ensuring its adherence to applicable guidelines
Create materials that will attract the concentration of a variety of target audiences, which will include independent advisory practitioners, wealth management firm analysts, CIO’s, family offices, and high net worth investors
Generate compelling formats, such as product decks, sales snapshots & tools, brochures, product promotional content, webinar content, and videos to support the Alternative Investments Fund vehicles
Undergraduate degree with CAIA or CFA certification would be a huge plus
15+ years of relevant work experience
Demonstrated expertise in the development of product materials to support the marketing of private equity, private credit, real estate, and hedge funds
Experience as an Analyst at a general partner, wirehouse, or private bank a plus
Confident and collaborative product content creator
Exceptional writing and editing skills, experienced working against firm deadlines
Detail oriented to ensure polished output that is free of inaccuracies and typos
Ability to work independently and manage complex development projects
Firm understanding of FINRA rules and regulations and Compliance review criteria
Familiarity with content management systems
Writing samples that illustrate proficiency in developing materials suitable to the iCapital product set and audiences will be required.