Senior Marketing Campaign Manager – Content & Comms
The Senior Marketing Campaign Manager will be an innovative, agile marketer with strong analytical skills, accountable for the development, implementation, management, and measurement of strategic marketing campaigns that drive brand awareness, engagement, and revenue growth. The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.
IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week.
Key Responsibilities:
Campaign Strategy and Planning:
- Develop comprehensive marketing campaign strategies aligned with company objectives and target audience insights.
- Collaborate with cross-functional teams to define campaign goals, messaging, channels, and creative assets.
- Create detailed campaign plans outlining timelines, budgets, and key performance indicators (KPIs).
Campaign Execution and Management:
- Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget.
- Ability to influence all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines.
- Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
- Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
- Budget management, ensuring all campaigns are delivered to plan.
Content Development:
- Work closely with the content team to coordinate the development of compelling campaign assets, including copy, graphics, videos, and other multimedia content.
- Ensure all creative elements align with campaign objectives and brand guidelines.
Digital and Social Media Marketing:
- Partner with the digital team to deliver digital marketing initiatives, including PPC advertising, SEO, SEM, and display advertising campaigns.
- Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility.
- Partner with the email marketing manager to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
Reporting
- Create data visualizations to show campaign performance.
- Undertake weekly campaign reporting against key metrics.
- Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
- Provide reports on the outcomes of marketing campaigns, including key performance metrics such as campaign reach, engagement, conversion rates, and ROI.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance.
Qualifications:
- Bachelor’s degree in marketing or related field.
- 5 years + experience in marketing campaign management or related roles.
- Experience of SFDC, Pardot & Tableau.
- Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Demonstrated creativity and a passion for developing innovative marketing campaigns that resonate with target audiences.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Infosec experience preferred.
