Senior Demand Generation Campaign Manager
IANS is looking for a highly skilled and motivated Demand Generation Campaign Manager to join our growing marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.
Campaign strategy and planning: Collaborate with the Senior Director, Demand Generation, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
Develop and execute end-to-end marketing campaigns: Plan, create, and implement integrated marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.
Continuous improvement in targeting & conversion: Continuously improve top-of-funnel targeting to increase funnel conversions through closed-won. Continuously learn where to best meet our target personas/ICPs where they live, then optimize based on the updated information. We need rapid learning and adapting.
Lead generation and nurturing: Implement lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems. Work with web team to continuously analyze lead gen analytics from website, making recommendations on improvements to increase conversions.
Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend rapid optimizations for current and future campaigns.
Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.
- 5+ years of experience in B2B marketing campaign development and management
- Experience marketing to cybersecurity professionals
- Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar)
- Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
Exceptional project management skills: Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
Strategic mindset: Ability to think strategically, develop campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.
Data-driven approach: Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
Excellent communication skills: Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.
Creative thinking: Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.
Team player: Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.
Self-Starter: Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.
Education: Bachelor's degree in marketing, business administration, or a related field.