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Hypori, a leading provider for SaaS cybersecurity solutions, is transforming secure mobility for Federal and Commercial customers, including the United States Army. Hypori’s secure virtual workspace enables users to access critical data and apps from any mobile device without compromising user privacy. From commercial IP to national security level intel, Hypori protects critical data from every type of threat. https://hypori.com
Hypori is looking for an energetic, passionate Product Marketer to bring Hypori products and features to the federal, defense, and healthcare markets. As a product marketer, you are expected to be an advocate for Hypori products - driving demand and usage, responsible for communicating the features and benefits of Hypori Halo through compelling collateral and engaging product messaging. You will partner closely with teams across the organization, specifically Product, Sales, and Marketing to establish positioning and messaging, lead competitive research, build product launch strategies, run and analyze product releases, develop sales enablement content, and drive customer engagement through ongoing marketing programs.
Responsibilities
Product Positioning: Develop and communicate compelling product positioning and messaging that resonates with target audiences in the DoD and healthcare sectors.
Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches, ensuring coordinated efforts across marketing, sales, and product teams.
Market Research: Conduct market research to understand customer needs, industry trends, and competitive landscapes, informing product development and marketing strategies.
Collateral Development: Oversee and collaborate on the creation of impactful marketing collateral, including product guides, case studies, whitepapers, and presentations, to support sales and marketing efforts.
Sales Enablement: Collaborate with the sales team to develop sales tools, training programs, and resources that empower them to effectively communicate product value propositions to clients.
Customer Advocacy: Cultivate customer advocates, gather testimonials, and drive customer success stories to showcase the real-world impact of Hypori's solutions.
Product Ambassador: Together with the product team, educate both internal and external stakeholders on our product features and their benefits. Speak and present both internally and externally to promote the use cases and applications of our product.
Desired Skills and Experience:
Experience: Minimum of 8 years in product marketing roles, with a focus on B2B technology or SaaS, and a proven track record of success in the government or healthcare sectors.
Strategic Thinker: Ability to develop and execute strategic product marketing plans that align with business objectives and resonate with target audiences.
Industry Knowledge: Familiarity with the unique challenges and opportunities within the DoD and healthcare industries and how they conduct business.
Communication Skills: Exceptional written and verbal communication skills, with the ability to translate technical features into compelling benefits for customers.
Customer-Facing Expertise: Proven experience in customer-facing roles, adept at engaging with customers in various settings to bring our product to life and ensure their success.
Collaboration: Strong collaboration skills with cross-functional teams, including product management, sales, and marketing.
Player/Coach mentality: As the center of the wheel, often needing to bring together a spectrum of contributors from across the company, you must have the ability to manage the process AND be a player to deliver and succeed as a team.
About Us
Hypori Inc. provides a great and generous benefits package to include medical, dental and vision, PTO, and life & disability packages. We also invest in our employees' futures by providing, technical training, tuition reimbursement, a 401k plan with employer matching contribution with vesting starting from DAY 1, and much, much more.
Hypori is an Equal Employment/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, veteran status or any other characteristic protected by law. At Hypori, we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives – making us a stronger, more successful company. In doing so, we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact hr@hypori.com for assistance.
An equal opportunity employer/disability/vet.
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