ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

an SEO Content Analyst at HyperionDev, you will drive our organic growth by creating SEO-optimized content and ensuring our website fully aligns with SEO best practices. You’ll research high-performing keywords, develop blog posts, and optimize web content to enhance our search engine rankings, driving more traffic to our site. In addition, you’ll work closely with developers to ensure technical SEO aspects, like site structure and HTML elements, are optimized for maximum performance.

Your role will also involve monitoring HyperionDev’s visibility across platforms like Reddit, Quora, and review sites, ensuring our presence is both discoverable and engaging. You will contribute SEO-driven content to these platforms, ensuring our brand is well-represented and ranking in relevant searches.

This position requires a balance of creative content development and technical SEO expertise. You’ll collaborate with cross-functional teams to continuously optimize our content and track performance, staying on top of SEO trends to ensure that HyperionDev’s digital strategy remains competitive and effective..

RESPONSIBILITIES

Keyword Research: Utilise SEO tools such as Google Keyword Planner, Ahrefs, or SEMrush to research, analyze, and identify high-performing keywords relevant to our products and services.
SEO Content Creation: Write and optimise SEO-friendly blog posts, web content, and product descriptions to drive organic traffic and improve search engine rankings.
Technical SEO Optimization: Collaborate with developers to ensure SEO best practices are implemented across all on-page elements, such as meta tags, headers, alt attributes, and structured data.
HTML & Site Updates: Update website content and HTML to ensure adherence to SEO guidelines, improving site structure, internal linking, and load speed for optimal performance.
Monitor & Optimize SEO Performance: Track SEO performance through Google Analytics and Search Console, providing insights and recommendations for continuous improvements.
Competitive Analysis: Research competitors to stay ahead of trends and ensure our SEO strategies are cutting-edge and effective.
Link Building & Outreach: Identify and secure backlinks through content syndication, guest posts, and collaboration with external platforms and partners.
Support Review Platforms: Ensure HyperionDev is visible on key review and community platforms such as Reddit, Quora, and Trustpilot, by contributing SEO-optimized responses and content.
Collaboration Across Teams: Work closely with marketing, admissions, and product teams to align content strategy with SEO goals and overall business objectives.
Stay Updated with SEO Trends: Continuously monitor changes in SEO algorithms, updates in search engine guidelines, and the latest SEO tools and techniques.

REQUIREMENTS

Minimum

An understanding of online writing, website structure, and SEO.
Strong understanding of SEO principles, including keyword research, on-page optimisation, and content strategy.
Proficiency in HTML and SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Ability to analyze data and create actionable insights to improve SEO performance.
Strong communication skills, both written and verbal.

Preferred

Experience working in EdTech or with education-related websites.
Proven track record of improving organic traffic and search rankings.
Familiarity with content management systems (CMS) such as WordPress.
Experience with link-building strategies and outreach.
Familiarity with online community platforms like Reddit, Quora, and review sites.

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SEO Content Analyst (Internal position)