Who We Are

Hungryroot is the all-in-one recipe and grocery service. We're here to help people feel their best and make grocery shopping, cooking, and enjoying healthy food easier than ever. So, we're creating the first-of-its-kind food experience that puts people (and the planet) first, built for busy lives and individual needs.

We are a distributed team built on top talent from over 10 states across the U.S. While we have an office in NYC, we support employees creating “offices” wherever they are. We believe in fostering team connection and collaboration across all of our “offices” - so don’t expect to be online at 6 am to make a meeting if you’re on the West coast. Expect to attend regular team building events, and to be able to work from the beach every once in a while. Expect to be treated like an owner who cares about our common goal, not someone who has to clock in and out of work.

What You’ll Do

We’re looking for a Director of Marketing Strategy & Analytics to lead our growing marketing analytics function at Hungryroot. In this role, you’ll support both acquisition and retention with forecasting, spend allocation optimization, campaign performance, LTV predictions, multi-channel attribution, data-driven customer insights, and more. The ideal candidate has extensive experience running marketing analytics at a growing company (DTC or subscription experience a plus!), loves data & storytelling, forecasting, testing, and driving constant optimizations. This player-coach will both develop a holistic framework for a data-backed understanding of end-to-end marketing efforts and make suggestions to optimize the marketing work we do.

Important: This is a hands-on role! This position is expected to be both an inspiring people manager that will lead & grow a high-performing team, as well as a talented and technical individual contributor that understands and writes complex SQL queries.

You will be joining a growing Digital team responsible for providing the best possible customer experience and driving topline acquisition and retention. We all fit within Hungryroot’s overall team of motivated, smart and kind teammates.

Responsibilities

  • Oversee and manage the core performance analytics team, driving the roadmap of priority analysis and insight generation for acquisition, retention, and growth
  • Represent marketing analytics in cross-functional projects and planning discussions including the marketing inputs to financial planning
  • Serve as a primary source of analytic oversight within marketing, identifying opportunities, inconsistencies, and dependencies within the data 
  • Work with stakeholders to improve all aspects of analytics within Hungryroot from data storage to sharing insights with the broader team
  • Collaborate with the data engineering team to identify opportunities to further democratize data and streamline data consumption for the performance marketing team
  • Serve as a thought partner and analytic/strategic support for channel owners within the digital team (CRM, TV, Paid Social) and marketing/creative teams 
  • Maintain a holistic view of overall growth to support the leadership team; Collaborate cross-functionally with Finance and Enterprise leaders to forecast business KPIs
  • Lead, coach, and develop a small and growing team of analysts 

Requirements

  • 5+yrs of full-funnel analytics experience
  • 1+yrs experience managing at least one direct report 
  • Passion for data with strong technical aptitude; proficiency writing complex SQL queries to pull data and build dashboards a must
  • Highly analytical and strategic with proven ability to utilize data-driven insights to improve KPIs across acquisition and retention
  • Advanced Excel skills, including budget modeling
  • Experience within a growing eCommerce company and/or subscription DTC experience, a plus
  • Ability to thrive in a fast-paced environment with multiple competing priorities
  • A detail-oriented storyteller with a knack for breaking down complex ideas and communicating clear recommendations at all levels 

Perks & Benefits 

  • Remote Work Optional: Work from home, work from our NYC office, work from anywhere, you decide!
  • Competitive compensation + comprehensive Medical, Dental, and Vision benefits
  • Unlimited vacation policy
  • Monthly Hungryroot credit
  • Universal paid parental leave
  • 401k
  • Commuter benefits 
  • A working environment filled with passionate, happy, smart people!

#LI-REMOTE

Hungryroot is built on the values of being proactive, positive, and transparent in all that we do. Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace.

We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of race, religion, ethnicity, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability.

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