FULL-TIME JOB VACANCY
DIGITAL ENGAGEMENT MANAGER
Media Department
New York Office
Application Deadline: February 14, 2020

Human Rights Watch (HRW) advances human rights worldwide by investigating wrongs, exposing facts, offering solutions, and challenging those with power to respect rights. The Media department, which includes the Communications, Digital, Multimedia and Public Engagement & Campaign teams, creates and implements communication strategies to advance policy change, expand support for human rights, increase media coverage and influence in key markets, and reach new audiences.

The Public Engagement & Campaign team is the digital mobilization hub for HRW and oversees multiple public engagement initiatives. The Digital Team directs all of HRW’s own media properties. We are seeking a highly qualified Digital Engagement Manager to set strategy and execute social media paid advertising, boosting and micro-targeting in order to grow audience, mobilize digital activists, and support digital fundraising.

Position Overview
The Manager will promote existing content and develop a robust system for testing, targeting, and deploying paid social media promotion across platforms. The successful candidate will create a vision and develop strategies that incorporate internal training and education, testing, evaluation, and data-driven decisions to successfully engage and grow audience in multiple international markets.

HRW is looking for an innovative digital thinker with a deep understanding of platform marketing, content distribution, and data analysis. The candidate should have strong project management skills and be detail-oriented. This is an opportunity to guide paid and social media innovation at Human Rights Watch and mobilize global audiences on the most pressing human rights issues of the day. The position is based in the New York office and reports jointly to the Director of Global Campaigns, based in New York, and the Digital Director, based in Toronto.

The Manager will collaborate closely with colleagues in the development/marketing, program and advocacy divisions as well as external vendors and creative firms. The Manager will serve as an internal advisor across the organization on social spend strategies.

Responsibilities:

1. Develop and implement a robust social media ad strategy across multiple audience verticals and social platforms;
2. Directly oversee vendor execution of paid media campaigns across teams, geographies, and diverse key performance indicators (KPIs);
3. Help senior leadership, program colleagues, and donors understand opportunities, develop capacities, and apply best practices;
4. Manage external vendors deliverables and contracts;
5. Stay abreast of evolving trends, tools, policies and methodologies in social media marketing;
6. Develop robust data tracking and reporting metrics and benchmarks for evaluating success and informing resource allocations;
7. Operate as an active member of the HRW media team to advise on effective paid distribution strategies;
8. Keep campaigns on track with timelines, budgets, and stakeholder communications.
9. Build practice of testing for messaging, audience, and content insights;
10. Develop systems and internal processes to manage media spend requests and multiple simultaneous campaign streams;
11. Ensure compliance with HRW’s ethical, legal and security standards; and
12. Carry out any other tasks as required

Candidate Profile
The successful candidate will be a highly-skilled, motivated, and innovative manager with a passion for problem-solving and building something new, with a proven track-record of driving audience engagement, conversion, and growth.

Education: A degree in Marketing, Digital Technologies, Communications, Business, or related field is required.

Experience: A minimum of three to five years of experience in social/digital marketing in media, non-profit, platform or agency environment, is required.

Required Qualifications / Skills:

1. Demonstrated ability to manage multiple projects and meet deadlines. 
2. Excellent oral and written communication skills in English.
3. Track record of being a collaborative team player with excellent interpersonal, communication, and listening skills. 
4. Fluency in multiple social media platform ad manager tools, trends and challenges particularly in non-US markets.
5. Demonstrated ability to think strategically, work effectively under pressure, and thrive in a fast-paced environment.
6. Strong work ethic and a “growth mindset” – an orientation towards trying new things, taking risks and experimentation.
7. Familiarity with marketing automation software/tools and social listening platforms such as HootSuite, SproutSocial, and Talk Walker.
8. Excellent grasp of social media and web metrics, Google Analytics, and best practices.
9. Commitment to HRW’s mission and human rights values.

Desirable Qualifications / Skills:

1. Proficiency in at least one other language in addition to English.
2. Experience in creative content production for social media.
3. Familiarity with CRMs, email marketing, search engine optimization (SEO), or web languages a plus.

Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply.

How to Apply: Please apply immediately or by February 14, 2020 by visiting our online job portal at https://www.hrw.org/careers and attaching a letter of interest and resume, preferably as PDF files. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.

If you are experiencing technical difficulties with your application submission, please email recruitment@hrw.org. Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.

Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of ability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Custom Demo Questions

At Human Rights Watch, we believe that a diverse personnel and leadership team are crucial to our effectiveness and enrich our organization and our work. We are committed to treating personnel according to principles of equality, equity, and non-discrimination, to ensuring diversity as we continue to grow and globalize, and to being inclusive of all personnel. To that end, we are constantly striving to improve our hiring practices by identifying and mitigating unconscious bias.

Your privacy is important to us and, therefore, your responses are voluntary. If you choose to respond to these questions, your responses will be used (in aggregate only) to help us identify areas for improvement in our process. Your responses, or your choice to not respond, will not be associated with your specific application and will not be utilized in the hiring decision in any way.

I identify my gender as:





I identify as transgender:




I identify my sexual orientation as:






I identify my ethnicity as (mark all that apply):










Veteran Status:




I have a physical disability:





U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Human Rights Watch are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.