We believe each moment in sports can change the plan, change the game and change lives. That’s why our mission is to build the world’s most powerful network of sports video and data to empower teams to make every moment count.

How? By hiring people around the world who want to help us support coaches, players, analysts, recruiters, teams, clubs and fans. Hudl customers use our products to capture video, analyze data, share highlights and a lot more. They stay ahead of the game with the latest technology and we help them achieve their goals.

Want to join us?


As the Director of Marketing for Hudl’s Competitive business unit, you’ll lead the go-to-market and customer retention strategies that accelerate Hudl’s growth among clubs, high schools and small colleges across North America. While Hudl is already the most popular video, analytics, coaching and recruiting tool in the market, we’re rapidly expanding our SaaS and smart camera services to new customer segments. We need an experienced leader to help keep existing customers happy, grow their investment in Hudl and expose new audiences to Hudl. 

You’ll partner closely with the Competitive General Manager, the Competitive VP of Sales, and product leaders to forecast growth and develop the marketing budget to hit revenue targets. You’ll lead a team of 8-10 marketing managers and provide overall strategic planning and execution guidance of the marketing programs needed to hit our aggressive goals. 

Hudl has a flexible location policy, and are open to hybrid work schedules.  However, we are only hiring this role within commuting distance of either our Omaha, NE, Lincoln, NE, or Boston, MA.  We are not currently considering remote workers for this role.  

You Are

  • A seasoned marketer. You have 8-10 years of marketing experience and have been responsible for creating and executing demand generation strategies with a proven track record of ROI. 
  • Know saas and/or the sports industry. You understand the challenges facing marketing and sales teams in the saas industry and/or have direct experience from the sports landscape. 
  • A strong collaborator. You can effectively partner with Sales, Finance and Product leaders to ensure marketing and communications plans work seamlessly with other parts of the business to create a customer experience that drives growth.
  • A great coach and mentor. You know how to push your team to achieve their full potential while creating a sustainable talent development plan and pipeline. You know how to foster a culture of accountability and build frameworks that measure and celebrate achievements.
  • Exceptional with numbers and reporting. You have experience working with analysts and decision science teams to gather, analyze and report on the value of your marketing efforts, but also know how to manage and create reporting on your own when needed. 

You Will 

  • Build strategic growth plans. These plans will deliver revenue through strategic marketing programs. You’ll oversee all demand generation programs for both existing customers and prospects across partner channels, email, direct mail, search, social media, webinars and events. In addition, you’ll oversee product marketing efforts to help drive sales and adoptions of new and existing products.
  • Optimize marketing performance. You’ll set KPI’s to track progress and results for the team and business unit, and report on the effectiveness of marketing programs, campaigns and product launches. This will help evaluate and improve resource allocation, efficiency, and revenue generation.
  • Enable our people on the front lines. Our account executives and customer success managers are a strategic advantage in the market. You’ll work closely with revenue team leaders to build strategies and enablement materials that position our people as experts and accelerate prospects through the sales journey.
  • Identify new technologies and tools. We are always on the lookout for tools, channels and tech that can increase revenue results and efficiency across sales, CSM’s and marketing.
  • Manage a significant budget. You’ll keep a tight focus on sales pipeline impact, ensuring our expenses are in line with the fiscal year, quarter, and monthly allocations.

We Will

  • Celebrate work at Hudl retreats. We like to gather our Hudlies from around the world to showcase achievements and strategize for the future. 
  • Treat you like an adult. We’re all about a healthy work-life balance. We’ll give you unlimited vacation time and have company-wide timeout days (no meetings allowed).
  • Provide career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
  • Supply you with tools for success. We've invested in our office spaces, designing them with our employees in mind. You’ll have the enriching, flexible environment and powerful hardware you need to do your job well.
  • Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, Employee Resource Groups and fitness partner Peerfit have you covered.
  • Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want.
  • Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Diversity at Hudl

Hudl is an equal opportunity employer. We understand the power of a diverse team, celebrate differences and promote inclusive and accessible environments. 

To promote Hudlies being their authentic selves and give everyone opportunities for allyship, we offer employee resource groups. These employee-led groups are drawn together by common affinities, passions and life experiences: 

  • Her Hudl
  • Hudl Black
  • Pride@Hudl
  • Mental Health Champions
  • Community Champions

We recognize there’s ongoing work to be done and track our efforts and commitments in annual diversity reports

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

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Voluntary self-identification, gender and race

We'd like to know how well we're doing to ensure diversity, equity and inclusion in our recruitment processes. To help us reach this goal, we'd appreciate if you'd take our diversity questionnaire. Your voluntary choice to complete it will create a separate, confidential record of your name, where you learned about the role you applied for, and information about protected characteristics (UK: the Equity Act 2010).

This information will be automatically removed from your profile prior to reviewing your application. Your data is kept strictly confidential and won't be used as a part of the selection process. We'll only use it to measure our recruitment activity and to make reasonable adjustments for disabled employees.

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Hudl are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

The Regulation (EU) 2016/679 and the applicable national data processing regulations  (together, the “Applicable Legislation”) for candidates applying to the positions in the EU  give rights to individuals in respect of personal data held about them by others and as directed by the above Applicable Legislation Hudl provides you the following information:

  1. Hudl Privacy Policy can be found at https://www.hudl.com/privacy .
  2. Hudl and its affiliates act as data controllers in relation to the personal data Hudl collects in connection with its recruiting and hiring processes, as well as with data subprocessors engaged by Hudl to help manage those processes.  Hudl’s headquarters and its sub processes are located in the USA. If you are located outside of the USA, your personal data will be transferred to the USA once you submit it through our careers site.
  3. Diversity information is defined by the DPA as “sensitive”.  The information you give will be held on both manual and electronic systems by Hudl.
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