About Howl

Howl is the creator platform for social commerce. We build tools for brands and creators to sell more products across every social platform, together.

In the last 10 years, the $20bn influencer ecommerce market has become a critical part of the retail industry.  Social commerce is a new $1.2 trillion market opportunity (link) and requires new tools, protocols, and technologies.  

Howl allows creators and brands to run experiments on what products to talk about and how best to talk about them. Paired with data delivered at the speed of social, creator financing for products, and feedback loops delivered in a beautifully designed platform, Howl takes the guesswork out of selling products on social platforms.

Howl’s mission is to reduce barriers for creators and brands to build social commerce businesses.  We are a remote-first company with a diverse team that reflects our vision. Our beta launched in mid 2022 and powers social commerce for creators and brands across beauty, gaming, home, fashion, and consumer electronics for both industry leaders like Best Buy, Samsung, Target and cult favorites like Cariuma, Kosas, and Youth to the People. We are a Series A company backed by investors including HighlandX and NEA. 

For more information, visit www.planethowl.com.

What you’ll do

We’re hiring our first Product Marketing leader to build and lead a world class product marketing team as we build out our broader Marketing department. In this position, you will play a crucial role across a wide spectrum of initiatives that impact our end customer. You should be an experienced, open-minded, curious marketer who can bring both creativity and business sense to this role. You love bringing big stories to life through crisp messaging and emotional stories, and are excited to craft our narrative, develop messaging & positioning, build target personas & journeys, create customer content for lifecycle nurturing, and enable our sales & success team.

How you’ll make an impact

  • Create content that educates and entertains our prospects and customers as we escort them through their lifecycle journey
  • Tell our story through a compelling narrative that resonates with our prospects
  • Build a small team of data-driven product marketers who are strong storytellers
  • Bring to life the incredible transformational stories of our customers
  • Build relationships with existing customers, obtaining sign-offs, securing interviews, and getting the top logos
  • Iterate thoughtful product messaging and positioning as new features are launched
  • Develop a deep understanding of our market and own the creation of materials for market education, sales acceleration and thought leadership
  • Partner with product stakeholders to develop core messaging and positioning, helping the team understand the nuances of the different verticals that we target
  • Drive sales enablement through a close partnership with sales and development of key assets including first call deck, demo sequencing, competitor analysis and objection handling
  • Obsessively tune messaging and positioning to maximize engagement
  • Leverage the content repository to strategically nurture prospects and customers throughout their lifecycle through intelligent drip paths and across multiple channels

What you’ll bring

  • 7+ years of product marketing experience; track record of owning marketing strategy for lines of business or products
  • 4+ years experience managing and coaching small teams or product marketers
  • A love for storytelling in a simple, thoughtful, and visual manner
  • A focus on the details

Howl is a fully remote organization.

Howl is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. 

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