Hotel Engine, a startup based in Denver, is a leader in travel tech with a demonstrated track record of growth and impact. Our foundations are strong, and we’ve navigated the COVID-19 crisis by bringing our customer obsession, innovative platform, data-driven problem-solving, and bias for action into every decision. By partnering with tens of thousands of businesses and government agencies and hundreds of thousands of hotels around the world, we have built a resilient and adaptable business model and 2021 will be our best year yet. Working hard behind the scenes are exceptional people–from our large engineering and product teams, to our fast-growing sales, supplier and member experience orgs, to our data, marketing, and operations teams. As individuals and together, we show our DNA every day with our curiosity, will to win, ownership and high standards. 

We are looking for a Performance Marketing Manager to accelerate new customer growth through paid digital channels. As a key member of the Marketing Team, this person will be responsible for executing on a paid digital marketing strategy, with a strong focus on paid search. The individual in this role will be charged with scaling customer acquisition, developing tests to increase conversion rates, building reporting & analytics, and optimizing campaigns to drive efficiency. This individual must be highly motivated with outstanding digital marketing and customer acquisition skills and be extremely KPI driven. If you thrive in a fast-paced environment, are agile, nimble, obsessed with revenue growth, a superstar at tracking performance, and have bias to action we want to talk to you! 

Here's what you'll do: 

  • Manage day-to-day execution of marketing activities across paid search, paid social, display, and other media partners to acquire new customers aligned with our ICP
  • Create and drive targeted and comprehensive digital marketing campaigns and programs to support customer acquisition goals
  • Help to refine the performance marketing strategy based on observed learnings
  • Design, build, and monitor reporting to communicate performance against KPIs and identify key insights & opportunities
  • Measure & optimize campaigns across the portfolio to maximize ROAS and LTV
  • Collaborate with marketing operations to instrument the required events and data feeds needed to identify core insights that lead to better business decisions
  • Partner with design and marketing operations to build high converting landing pages
  • Design, develop, and analyze rapid tests across campaigns to increase efficiency
  • Partner with content and design to drive continuous improvements in messaging and creative to increase engagement while maintaining brand integrity
  • Assist in the identification and evaluation of new media partners, tools, data streams, technologies, and tactics to enhance customer acquisition
  • Monitor external market trends, customer behavior, and competitor activity to identify risk and opportunities
  • Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of performance marketing on revenue and profitability
  • Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately
  • Report to the Senior Manager, Growth Marketing

Here's what we're looking for: 

  • Bachelor’s degree in business, marketing, communications, related field or equivalent experience
  • Digital marketing expert with 3-5 years of experience in revenue driven roles
  • Demonstrated track record of creating successful and revenue impacting digital marketing campaigns
  • Expert in marketing automation solutions (Hubspot, Marketo, Pardot) and Salesforce.com
  • A solid background managing successful paid campaigns through Google Ads, Bing Ads, LinkedIn, Facebook and Instagram
  • Proficiency in Google Analytics and Google Data Studio
  • Experience managing display advertising campaigns through Google Ads, Criteo, RollWorks, or similar platforms
  • Expert in building well designed and relevant landing pages for high conversions
  • Data-driven and able to turn customer insights into actionable growth initiatives
  • A strong affinity to work with sales and partnering with them to help them succeed
  • Strong experience on program effectiveness and ROI measurement
  • Exceptional and effective oral and written communication skills
  • Ability to multi-task and juggle many simultaneous priorities in a fast-paced environment
  • Detail-oriented and excellent problem-solver
  • Solid team player - we achieve more as a team! 
  • Strong proficiency of Microsoft Office applications

Cash compensation: 

  • The base salary range for this role is $70,000-$90,000/year. Final offer amounts are determined by multiple factors, including prior experience, expertise & may vary from the amount above.

Hotel Engine Total Rewards Philosophy | We recognize that there is more to work than the day-to-day responsibilities. Hotel Engine is on Built in Colorado’s 2021 Best Places to Work list and provides each employee with the opportunity to take on new challenges that support their near and long-term goals in a high-growth, startup environment. We also give back and have comprehensive corporate social responsibility programs supporting community, social justice and environmental causesIn addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:  

  • Competitive base salaries. Salary offers will be based on the candidate's qualifications. 
  • Performance-driven commission opportunities for select roles 
  • Performance-driven equity awards  
  • Parental leave programs 
  • Generous time-off including open PTO, sick days and two paid volunteer days each year 
  • Insurance benefits including medical coverage (with a plan available at no cost to employees), dental and vision offerings, as well as FSA, wellness, and disability offerings 
  • 401(k) plan with a match program

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